The 37 Online Tools our Digital Marketing Team Uses Every Day
Few things are more exciting than discovering a new online tool that helps us do our job better.
But we also have our arsenal of trusty, time-tested tools that are by our side each day, and which we can’t imagine doing without.
These are 37 online tools that our digital marketing team uses every day.
1.Slack: Since our team is not always working in the same place at the same time it’s important for us to have an easy way to communicate with each other quickly, and Slack is the perfect solution. We have individual Slack channels for each team at WiseStamp as well as a couple of shared channels where we can chat about random stuff or share funny gifs.
2. Team Viewer: Occasionally we need to share screens with team members in other offices or with our IT department team, and we like to use Team viewer for this.
Content planning and writing tools
3. Buzzsumo: When brainstorming ideas for future articles, Buzzsumo is one of the first places that we check. It tells us which articles are currently trending as well as which articles have done well in the past. And when we search for a keyword we’ll get a list of the most shared articles related to that keyword. We can also use Buzzsumo to view a list of our competitors’ most successful articles which may direct us towards new topics to write about.
But Buzzsumo’s usefulness doesn’t end there.
Once we publish an article we check Buzzsumo to see which influencers have shared similar articles in the past and we’ll approach them about reading and sharing our article. We can also see how many shares similar articles have received on each social media platform, and we use this information to decide where to focus our own distribution efforts.
In addition, you can set up Buzzsumo to alert you to keyword mentions and use it to compare and evaluate content on different domains.
You need to have a paid account with Buzzsumo to access all of these features, and you’ll certainly get your money’s worth, but even their free tools are very helpful for content research and creation.
4. Google Trends: This is another helpful tool for generating blog topic ideas. Google Trend’s Hot Trends and Top Charts will let you know what topics are currently the most popular, based on how often they are searched on Google. You can also use Google Trends to ramp up your SEO by comparing potential keywords and seeing which one is the most popular, so you can include it in your article.
5. Trello: We just started using Trello earlier this year to manage our content schedule, and we absolutely love it. It’s a fantastic tool for organizing and tracking tasks and projects. Our content marketing team uses it to collect article ideas and then track them through the writing and distribution process.
Each article gets its own card which is color coded by topic and given a due date. As the article moves through the stages of the writing process, from research to writing to review to publication, the card is also physically moved to that stage on the board, so anyone looking at our Trello board can quickly see what each member of our content team is working on.
6. Google Calendar: We use a shared Google Calendar to schedule our content for the upcoming months.
7. Google Drive: Forget MS Office. For us, it’s all about Google Drive. All of our outlines, notes, research and articles are written in Google Docs and Sheets, where we can easily share them with each other and provide one another with comments and suggestions from within the documents.
Another benefit of having all of our documents stored in Google Drive is that we can easily access them from any device, when we’re out of the office. And if the computer accidentally shuts down while a document is still open, no information is lost.
8. Grammarly: The Grammarly Chrome extension works hard keeping our blog posts and marketing materials free of grammatical, spelling, and punctuation mistakes.
Unfortunately, the Chrome extension does not yet work with Google Documents but we can still copy and paste text into the Grammarly app to check for errors.
10. Canva: For those of us with no design skills, Canva is a godsend. Each article that we write needs an eye-catching image to go with it. When our fantastic designer, Merav, is busy with other projects, we’re on our own in this, and Canva comes to the rescue.
11. Eye Dropper: Sometimes we want to design an image using a specific color from a photograph or website. Instead of spinning through the color wheel in the hope of coming across the exact color that we want (and trust me- this rarely works) we can simply use the Eye Dropper Chrome extension to identify the color.
12. Pexel: When looking for free images, Pexel is the first site that I check. I love the wide variety of beautiful photographs available for download, as well as the ability to download the images in any size. So if I need a quick image to share on Facebook I can download the photo in the exact proportions that I need and immediately post it.
13. Jing: Our favorite tool for capturing screenshots.
14.Compressor.io: It’s always a good idea to compress your images before uploading them to your blog or website so that the pages load quickly, and Compressor.io is the tool that we use for this.
Social media scheduling tools
15. World Clock: The World Clock Chrome extension allows us to view multiple world clocks at once, which is helpful when your target audience is spread out over several locations. When scheduling content to social media we need to ensure that we are sharing our articles during times that are convenient for our users, and with the World Clock app it’s simple to do this.
16. CoSchedule: Each week we schedule all of our Facebook, Linkedin and Google+ content to CoSchdule, to go out at set times each day. We love that it allows us to do our social scheduling directly from WordPress, so it can be done right after an article is published.
17. Buffer: Although we use CoSchedule for most of our social media scheduling we’ve found that for Twitter we prefer to use Buffer. Buffer’s Chrome extension makes it really simple for us to add articles or tweets that we come across throughout the day to our Twitter queue so that we are constantly adding great content to our social sharing calendar.
18. Latergram: This is an easy-to-use tool for scheduling posts to Instagram. You simply upload an image, type in a caption and schedule the time that you want the image to go up. Latergram then notifies you on your phone when it’s time for the image to be published and provides you with the image and text so you can publish it to Instagram.
Brand monitoring tools
19. Mention: One of the first things that I do each morning is to check Mention to see if anyone has been talking about us. If there is a public Facebook post, video, or article mentioning WiseStamp, I’ll find out about it here. You can also use Mention to track your competitors, as well as particular keywords, depending on the plan that you purchase.
20. Hootsuite: This one of the most popular social media management tools and it can be used for scheduling social media posts and tracking conversations on Twitter, Facebook, Linkedin, Google+, Instagram and Youtube.
But we use it mostly for Twitter.
Hootsuite is designed in a way that makes it easy for us to quickly see if anyone has interacted with us by retweeting our content or mentioning our brand so that we can respond. We also have individual streams for each keyword that we want to track, which includes phrases related to our brand and product as well as the names of our competitors.
21. Talkwalker: This is another brand monitoring tool which we use as a backup to Mention, since it sometimes catches alerts that Mention doesn’t.
22. Notify: And just to be super sure that we don’t miss any important alerts about our brand or products, we also receive notifications from Notify directly into Slack. A free account with Notify will track mentions on Twitter, Product Hunt, Tumblr, Hacker News and Reddit. With a premium account, you have the option of adding additional sources to track.
Content curation tools
23. Pocket: Sometimes we come across an interesting article or blog post that we just don’t have time to read at that moment, and so we save it to our Pocket for later. And now Pocket also offers the option to follow other users and see what articles they are saving to read, which is a good way to discover new content by people whose taste you trust.
24. Nuzzel: There is so much great stuff being shared on Twitter 24 hours a day but unfortunately we can’t keep an eye on it all. That’s where Nuzzel comes in. With help from Nuzzel we can find the best articles that are circulating on Twitter at any given time, based on what our friends, and their friends, are sharing.
25. Feedly: Add all of your favorite blogs to this RSS reader and then browse through it each day to find awesome articles to share with your followers. I use my commute to work to catch up on my Feedly.
26. Ruzzit: When we want to see what content is currently popular we take a look at Ruzzit, a platform that aggregates and displays the videos, articles and links that are receiving the most social shares.
27. Rapportive: This email add-on, which connects to Linkedin, displays the professional description and social media links for each of your email contacts, right from your inbox. This is not only helpful for quickly learning more about someone that has emailed you, but it’s also a good way to verify an email address. If you’re unsure if a particular email address is correct just put it into a compose box and if it is the right email, the user’s profile will appear in the sidebar.
28. WiseStamp: This one is probably pretty obvious, but our WiseStamp email signatures work hard for us so they deserve a mention. Each email that we send out includes links to our social media profiles and our newest blog post, giving our email recipients that chance to connect with us and discover our blog.
29. Email Hunter: We use this tool all of the time to track down the email addresses of people that we want to connect with, from potential guest posters to social media influencers.
30. Streak: This free CRM tool works directly within the inbox and helps us with getting our contacts sorted and organized. It also tracks the emails that we send, notifying us when they are opened.
Analytics and SEO
31. Google Analytics: Anyone with a website should be hooked up to Google Analytics. This is the ultimate analytic tool for analyzing how well individual web pages are performing and developing a good understanding of your website’ visitors and what they want from you.
32. Facebook Insights: Facebook’s native analytic tool provides us with nearly all of the information that we need to determine how our page is doing and what areas need improvement. A quick summary provides us with all of the page’s activity for the last seven days and with the export function you can download to Excel information from other times periods as well.
You can also dig down to see the individual activities for each post and receive insights about the people who are visiting and interacting with your page.
33. Twitter Analytics: Twitter’s native analytic tool provides us with the data that we need to track and analyze our tweets and our audience. We can see how many impressions and engagements (which includes any interaction a user had with a tweet) each tweet received as well as a breakdown of our followers’ profiles, to help us understand them better.
34. Ahrefs: Similar to Buzzsumo, Ahrefs allows you to set up keyword alerts, track your competitors and see which articles have received the most shares. But what really gets our SEO team excited is Ahrefs’ backlink analysis tool, with its large database, variety of filters and the organized way all the date is presented.
35. Moz: This is a very popular SEO tool that regularly crawls your website to check for broken links and other potential problems and monitors the rankings of your major keyword on search engines. Moz’s new keyword research tool is particularly outstanding, providing users with the metrics to pick the best keyword choices, as well as lists of keyword suggestions related in various ways to the original keyword.
36. Similarweb: With the help of Similarweb we are able to get a good understanding of our competitors by examining their website traffic and seeing where their traffic is coming from and where it’s going. Having this information gives us deeper insight as to how our competitors work and helps us identify possible opportunities for our marketing strategies.
37. Crowdfire: A great tool for keeping track of our Twitter and Instagram followers. Crowdfire shows us a list of everyone who is following us, everyone that we are following, everyone who has recently unfollowed us and all of the inactive accounts that we are following.
We saved the best for last..
38. Zest.Is: The best marketing content, every day, in your browser. Zest is a new-tab Chrome extension where marketers can share and discover stellar marketing content. All the content on Zest’s feed is suggested by marketers, and manually moderated by marketers.
Which indispensable tools are in your arsenal?
Written by Simcha Lazarus
Simcha is WiseStamp’s Content and Community Coordinator. She’s a social media enthusiast who loves teaching people how to grow their business online. When she’s not tweeting, liking, connecting, pinning or redditing, she’s probably reading a book.