Every website owner is searching for new ways to get more visitors and increase sales. Marketers who are looking for long lasting results and traffic on a regular basis must take SEO seriously. Search Engine Optimisation, also known as SEO, is the process of optimising your website to rank higher in Google for the keywords that can bring quality traffic. Here are five smart and easy tips anyone can use to improve their website’s SEO. 1. Create a blog and write quality articles To increase your chances of being found online, your site must have a blog full of useful articles. There are probably many topics related to your niche that you can write about, and which visitors to your blog will find helpful. Your goal should be to publish good quality content that meets your visitor’s needs. You’ll have much higher chances of succeeding by writing content that’s significantly better than the one of your competitors. Ensure that your articles are the best ones for your industry and you’ll get more traffic from search engines, and also more shares on social media. Your articles must be long, detailed and provide exact instructions on how the reader can solve their problems. A simple way to find new topic ideas is to write about your client’s most frequent questions. Create case studies so others can learn from your experiences. 2. Do keyword research Before you start writing an article, or when you want to optimise your existing content, you have to do keyword research. Luckily, Google offers the Keyword Planner tool that can show you the most popular keywords people use to run searches. For example, if you have an online company that offers pest control services, you’ll want to find the most popular keywords related to pests and also their search volume. By adding the word “Pests” in the keyword tool, you’ll find numerous key phrases that you can use in your articles. While it will be complicated to optimise your site for one or two words keywords, you’ll have higher chances with long tail keywords that have a smaller search volume. When you write a new article, make sure to include the most relevant keywords for your topic, to enhance your chances of ranking higher in Google. Don’t overuse them, or you’ll end up getting a penalty for over optimising your site. After all, you have to write content for the user and not for the search engine. After all, you have to write content for the user and not for the search engine. 3. Create a good internal linking system The way your navigation and internal linking system are structured plays a significant role in how search engines can determine the importance of your page. Google will also index your content faster if they are well connected with internal links. Each article you write should have links to other posts you’ve written on your website. Other than helping search engines crawl your content quicker, internal links can also give you a small SEO boost. In WordPress, you can easily add a link to your existing content by searching for a keyword in the window that pops up when trying to add a link. Below you can find an example. 4, Earn quality backlinks There are approximately 200 SEO ranking factors Google takes into consideration, but some are more important than others. From the whole list, external backlinks stand out to be the major ranking factor. The more quality external links your site will have, the better it will rank in Google and the more traffic you’ll get. Note the word “QUALITY”. One good backlink is worth more than 1000 low-quality ones. Thus, never waste your time trying to build useless links that will put your site at risk of getting a penalty. A backlink is good when it’s come from a trusted site and is earned naturally. The easier it is to get a link, the lesser value it will have. Your site can earn natural and quality links by having link worthy content. You can also encourage your readers to share your articles and link back to them, by having a small module that automatically generates an embeddable HTML link. If it’s easy to add a link to your site, you’ll get more backlinks. 5. Analyse your existing backlinks Many are held down and don’t see any progress with SEO because their websites have numerous bad backlinks. Google decreases the rankings of sites that have a handful of unnatural and low-quality links. It’s your responsibility to be up to date with all the links your site gets and remove the ones that might affect your rankings in Google. Any site can earn bad backlinks, no matter the niche. With the help of the tool Monitor Backlinks, you can quickly find the links that are a potential threat to your site and then you can try to get rid of them. Backlinks that have questionable metrics will have a warning sign, just like in the image below. If you hold your mouse over the warning, you’ll see why the link was highlighted to be bad. When you identify a link that you don’t want to have, reach out to the webmaster and send your removal request. Be friendly and polite and never threaten the webmaster. Getting rid of your bad links can have a positive impact on your site’s SEO. Follow these five steps, and you’ll see that improving SEO isn’t as difficult as you might have thought. What do you do to improve SEO? What’s working best for you? Written by Felix Tarcomnicu Felix Tarcomnicu is a blogger that writes about SEO and online marketing. You can connect with him on Twitter.