Lida Citroën

Lida Citroën is an international branding and reputation management expert who designs the identities of professionals globally. As principal of LIDA360, LLC, Lida is sought-after for her work in branding, reputation management and online positioning. A TEDx Speaker, Lida is often featured in the media, including: MSNBC, Entrepreneur Magazine, Fortune Magazine, Forbes.com, Harvard Business Review, Kiplinger’s Personal Finance, and US News & World Report. She is the author of Reputation 360: Creating power through personal branding, for professionals seeking competitive advantage, and Your Next Mission: A personal branding guide for the military-to-civilian transition, offering tools and guidance to transitioning military veterans.
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