The age of the internet allows businesses and individual entrepreneurs to reach people across the world.
While this is amazing, it has also increased the competition immensely. In order to stand out, people need to see the real you.
To build your brand, you have to tell your story and show your face so people know who they are buying from.
It starts with a unique email signature, but beyond that, you need to have a presence on social media.
Today we’ll look at how you can do exactly that.
Showcasing Yourself and Your Business on Social Media
While it may be tempting to try and cover all the platforms available, that kind of tactic will spread your efforts far too thin. Instead, you should focus on maximizing your social media efforts on platforms where your audience is waiting.
Here are three tips for building your presence on social media:
1. Plan Your Approach First
Social media can quickly overwhelm someone who isn’t prepared. That’s why you should plan everything out beforehand.
Start with one platform, and as you increase your efforts, considering using tools like Buffer to help you manage your presence on multiple platforms.
2. Strategically Place Your Content
You don’t want to place the same content on every platform. Post your content in the right places, at the right times to ensure that it performs to the highest level.
Even if you’re promoting a single piece of content, change how you present it on Twitter or Instagram.
3. Stay Organized
It may seem like a rigid and inflexible option, but an editorial calendar is something you need to create if you want to stay organized.
You can change and adapt as needed, but having a plan in place like this will keep things moving.
The Secrets of Social Media (Infographic)
The secrets of social media aren’t going to be secret anymore. Check out the infographic below to find out how and when to post on today’s top platforms.