You’ve got the idea, you’ve got the know-how, and you have the determination.
What’s holding you back? Most likely, the answer to that question has to do with money.
Luckily, thanks to crowdfunding, lack of money is an obstacle you have a better chance of overcoming without having to rely on venture capital, investors, or the bank, and it’s becoming easier and more popular than ever.
And the creators have professional website with a popup that makes backing their product easy:
Without an obvious, direct link to their campaign, would you dig around the internet trying to find their campaign page? Probably not.
In other words, don’t give potential backers time to think and change their minds.
3. Provide Perks and Rewards
Though it’s safe to assume that your backers will appreciate perks and rewards, and the idea of your backers walking around in t-shirts or carrying tote bags that advertise your project is appealing, it’s not necessary to spend a huge portion of your donations on swag.
What’s more important is giving backers a sense of participation and appreciation.
Many great rewards can cost next to nothing.
So get creative!
The creators of “Break if Off,” an independent film about a girl who gets dumped while trying on wedding dresses, are offering some pretty creative perks that range from invitations to their screening party to critiquing screenplays.
Code.org, an organization that helps bring computer science education to schools, turned their goal into a crowdfunding campaign:
“The Code.org team is working hard to put your donations to work: more new computer science teachers trained & more students learning foundational 21st-century skills that will change the rest of their lives.”
But it was her interactions with her backers that pushed her to her final tally of $380,747. In addition to posting regular updates on Kickstarter, she blogged regularly about how her campaign was going and the development of her project.
Then she went above and beyond by sharing her knowledge of crowdfunding on Tumblr.
Linda’s success has continued to grow. Her book is selling all over the world, she gave a hit TED Talk, and she’s got new projects in the works.
7. Tell a Story
“Story is everything. Let me back up. Your story is everything. People aren’t so much getting behind the idea as they are getting behind your passion to produce it… It HAS to have heart.”
Nathaniel Hansen, filmmaker who raised over $350,000 on his crowdfunding campaign.
Buying a pan doesn’t seem like a huge deal. Even buying a nice cast iron skillet, with all the work involved in seasoning it and learning how to use it doesn’t seem like much to write home about.
And yet, by bringing in their childhood and sharing stories about their trip to Poland, the creators of The Field Skillet drew in backers with a compelling story:
When Matthew Inman, creator of The Oatmeal, decided to buy Tesla’s original laboratory, he took to Indigogo. He had a solid idea and exciting perks, but the graphics and video, made with his already familiar artistic style, played a role in catching people’s attention.
The problem? The crowdfunding campaign raised enough to buy the land. But not enough to build the museum. Two years later, Matthew thought about what it would take to get Elon Musk (whose electric car company is called “Tesla” after Nikola Tesla) to contribute to the build. He decided to create a comic “What it’s like to own a Tesla Model S – A cartoonist’s review of his magical space car.”
If you have a creative idea, don’t be afraid to put it out there.
The world needs you.
So stop dreaming. Start crowdfunding.
“Do a loony-goony dance
‘Cross the kitchen floor,
Put something silly in the world
That ain’t been there before.”
~ Shel Silverstein
Have you ever run a crowdfunding campaign? Are you planning to? Leave a comment and share your experience.
Written by Melissa Fragiadaki
Melissa is WiseStamp’s blog administrator and loves delving into topics of interest to small businesses. She’s an audiobook fiend, podcast connoisseur, and adventurous traveler who enjoys writing lines of code as much as she enjoys writing pages of fiction.