If you’ve been searching for ideas and ways on how to get more quality backlinks and improve SEO, I guess you’ve already encountered the term ‘guestographic’.
A lot of SEO experts suggest doing this because it’s one of the best ways to get backlinks.
But why get more backlinks?
According to Mr. SEO (yes that’s really what he’s called), “When other websites refer to your website, you then become more of an “authority” on the topic you cover. Backlinks also serve as a recommendation of sorts, and Google takes note of that.”
Though, it’s not really simple as it sounds because when you’re aiming to get more backlinks, there are a lot of things to consider such as relevance, quality, type of the website that is going to link back to your site.
You should know upfront that this is not another blog post telling you that you should start doing this SEO strategy or showing you more numbers to convince you to do it.
No. I’m going to share here how you can do it from scratch so you can improve your SEO by getting more backlinks with just one infographic.
Let’s get going!
Starting the Guestographic method from scratch
1. Find and collect data
It’s important to define first what niche you are from so you can work with the right people who can make your brand or product more known.
If you’re from a food industry, you would probably want to connect with food writers or influencers for top websites, or any websites or influencers who are known for the content about food they are sharing. You wouldn’t want to collaborate with tech influencers because their target market isn’t really your target market. Simple as that.
Now you can find information in two ways:
- Use content research tools such as Ahrefs or BuzzSumo.
- Determine the top sites of your niche then search for writers/influencers you can work with.
Search and collect all the information you need from the first names of the writers/influencers down to their Twitter handles – if that matters to you.
Searching for their email addresses when they are not provided on the website is quite time consuming. You have to dig it on your own.
You can either:
- Google it – simply input: email address then name of person. Yes, it appears sometimes.
- Leave a message on the contact page, mention you have a proposal for him or her and ask where you can send it – less hassle.
- Asking for their email address by giving them a tweet
2. Send your pitch email
Emails can make or break us. Before composing your pitch and follow-up emails, seek advice. Read as much articles and blogs as you can and ask for tips from anyone you know who’s an expert on writing these kinds of emails.
- Since you’re looking for more exposure, ask them if they would want to turn a future blog post of theirs into an infographic instead of a past blog post because the latter has already been published and emailed – and most of their readers have probably read it.
- When sending follow-up emails, wait for 2-3 days. Don’t send them right away.
3. Don’t just wait for a response, do step 1 some more.
When doing this kind of outreach, you have to be fast.
The more people you know are interested, the better. The more people who are not interested, even better because this gives you a lot of time searching for the right ones AKA people who are interested.
It’s best that you collect all the data in a worksheet so you can easily track the people you’ve already emailed, the ones who are interested and those who aren’t.
4. Create Content Outline and ask for specific design instructions
This step is for the only ones who said yes to you and are interested.
If they gave to you the final draft of their future blog post, create a content outline for the infographic. Just keep the main points of the blog post because nobody likes reading a wordy infographic. Infographics exist to make information simple and easily understood.
Important note: don’t forget to ask for their design preferences such as fonts, colors, style. You can also ask them to send a sample of the infographic style they want where you can take inspiration from.
5. Creating the infographic
Once the content outline is approved, it’s time to pass all the information to the designer – that is if you have an in-house graphic designer
If you have no designer, it’s not really necessary to go and hire one. You can actually create it on your own.
There are lots of amazing and easy-to-use infographic tools that offer affordable subscription such as Visme that offer beautiful templates you can smoothly customize and if they don’t have the icons you want to use, there are also the websites where you can get free icons.
6. Sending the infographic for approval
After the infographic creation, you can email it to the writer or influencer for feedback. He or she may approve it or may ask for some editing.
If the editing is done or he or she already approved it, don’t forget if he or she can mention your company and link it to your site in the article.
7. Voila! You’ve got a backlink!
But wait a minute, it’s not yet over! Now here’s where the real guestographic work begins…
The road to getting more backlinks with infographics
Now that you have an infographic, it’s time to email bloggers who might be interested in your infographic.
1. Find and collect data (again)
Search for bloggers who might be interested in sharing your infographic. Look and collect data like the way you searched for writers and influencers on top sites.
You probably noticed that earlier you were looking for writers or contributors for top sites and now you’re looking for bloggers.
This is because it’s more worth your time to create an infographic for a website that has a high domain rating than a website with a low domain rating.
2. Email your request
Make it simple, direct and include the information they need to know. It’s best that you mention that you can provide a short post to go with it if they want.
3. Provide a short post or article to go with it
If they did ask, write a unique, relevant post to go with it and don’t forget to subtly mention your company and link it to your website.
4. Rejoice, you got another backlink!
It may take some time for your post and infographic to be published though but it’s worth the wait and effort.
If you really want to hit two birds with one stone – use infographic to improve SEO and social media presence – don’t just create an infographic but learn how to create one that has potential to go viral. If you don’t know where to begin, here’s a helpful visual guide on creating shareable infographics for beginners like you.
This SEO strategy, as you may see, surely needs lot of hard work, dedication, and patience. If you do it right and smart, you’ll get the results you want. I must warn you that even if you get a lot of backlinks, it doesn’t guarantee that you’ll improve your SEO. Quality always weigh more than quantity in life and in SEO.