How to Create a Professional Email Signature (The Easy Step-by-Step Guide)
“. . .it’s easy to forget that once the reader gets through the subject line and body of your email, there’s one more chance to stand out. I look at the email signature as an extra chance to sparkle and delight.”
~ Melissa Cassera, Cassera Communications
Look at your Inbox. How many emails did you receive today? Did you read them all?
No? We didn’t think so.
You’re not alone. The average professional receives upwards of 121 emails a day but only opens 13.7% of emails in their inbox(1).
This means that only about 11% of emails actually get noticed and opened, and chances are pretty low that the email you sent is one of them.
In addition, the average adult has an attention span of 8 seconds(2), so even if your email gets opened you have a very short window of time to grab your email recipient’s attention.
Clearly, the odds are not in your favor, so what can you do to make sure your emails are among those that make the cut?
The first step is creating an attractive, professional Gmail signature that will hold people’s attention even after they’ve scanned the subject line of your email and decided whether or not to continue reading.
An email signature will help you:
add to your professional persona.
show you’re looking to connect and communicate.
make it easy for people find your business and connect with you.
help people learn about you and your business quickly.
There are several ways of creating an email signature that will leave a lasting impression and lead to new professional relationships.
The two easiest and most common ways to create a signature are:
using the tool provided by Gmail.
using a template provided by a resource like WiseStamp.
We’re here to walk you through both processes.
Ready to create your own signature?
Follow along as we create a signature for Ava Smith, an interior designer who recently started her own business.
If you follow these steps as your read, by the time you finish this post, you’ll have a beautiful, professional signature that will help grow your business.
Step – by – Step, How to Create a Professional Gmail Signature
Thanks to Google, it’s possible to create an email signature quickly and easily.
Step 1 – Find the Signature Setting
The first thing you have to do is sign into your Gmail account.
Find the “gear” symbol.
Click on “settings.”
Scroll down to the “signature” field.
Step 2 – Enter Your Personal Information
Provide the basics of your contact information, without going overboard, including:
your phone number.
your title. (In Ava’s case, her title is “interior designer.”)
Step 3 – Format Your Information
Now, it’s time to decide on fonts, colors, and text size:
(Note: Certain information, such as your name, should be made to stand out.)
Step 4 – Add Links
Drive people directly to your website by adding an active link.
To do this:
select the text to be linked.
click the “link” icon.
enter the URL.
(To keep this signature as clutter-free as possible, the only link will be to Ava’s website. You could add links to your social media profiles, but it’s not a great idea to have a signature that’s more than three or four lines.)
Step 5 – Add an Image
Next, add your logo or picture. While a logo is nice, a photo of you provides a nice, personal touch.
Melissa is WiseStamp’s blog administrator and loves delving into topics of interest to small businesses. She’s an audiobook fiend, podcast connoisseur, and adventurous traveler who enjoys writing lines of code as much as she enjoys writing pages of fiction.