Written by Jenn Cloud
Jenn is a super-talented webgeek, videographer and creative freelancer. You can learn more by following her on Twitter @JennCloud and on her website www.jenncloud.com
Video content is some of the most powerful content on the internet, generating three times as many monthly visitors to a website as other content and accounting for 50% of all mobile traffic. And yet, despite the proven popularity of video content, many marketing professionals are still not utilizing this tool, which is a big mistake. Creating a video doesn’t have to be time consuming or financially draining, and you can even create a simple video in just a matter of minutes. Viewers’ attention spans are short so a 30 second- 1 minute video is an acceptable length, and can be easily created on a regular basis using just your smartphone. To help you create and share your first video I’m going to walk you through the steps, and you’ll see just how simple it is to make your own. Here’s what you need to get started:
Now, lets break it down! First 10 minutes:
Outline your video: Just outline! Choose a very simple topic that you can cover comfortably in a full take, such as an introduction of yourself and your business or the answer to a simple question that you frequently receive. Speed and practice is the goal for this video, we are just looking for an opportunity to move quickly and get started. You can make your notes in a Word or Google Doc, an email, regular old paper or even on a whiteboard, to guide you as you are filming.
Next 10 minutes:
Record your video: Find a nice, quiet place with great natural lighting to record. The only tools you really need for this is your smartphone camera and some kind of stabilization for it, like a tripod or a sturdy stack of books. But if you want your filming to go really smoothly a remote shutter would be a handy tool to have, so that you don’t have to get up every time you want to cut and start a new take. I use a little Bluetooth “selfie” shutter that cost me about $7 on Amazon. Try to get one solid take that you like so you are only uploading one file to YouTube to edit.
Last 10 minutes:
Here’s how to edit your video in YouTube:
And ta-da, you’ve made your first video! Now that’s just getting your video on the web. Promoting it further will take more of your time but you can follow these 5 guidelines to make it simpler. My 5 favorite video distribution tips:
All right, those are the basics on getting started. Do you feel like you’re ready to tackle your first video? So go out there and give it a shot! And if you have any questions for me feel free to leave a comment below.