If we talk about a platform that can bring maximum exposure to any business, there can be nothing better than the web. However, people who are already having their virtual business set up tend to have cravings for driving better traffic and leads to their website. For achieving these targets, every business tries to work on impactful marketing tactics with a focus on converting new audiences into customers.
But the truth is that most companies fail to target the potential audience in their niche as it gets quite challenging for them to upkeep their online impression.
However, every problem comes with a solution which we need to explore and in case, you are facing some downtime in your business, all you need to do is reach for CRO (Conversion Rate Optimization). Though there are so many ways to tackle the business challenges related to potential customer engagement, conversion rate optimization is something that helps to analyze the needs of customers and then take the required measures to convert those visitors into potential customers.
So, let us now go for a quick dive into the concept of CRO — in the next few minutes, you are going to know about every way in which CRO creates opportunities for your business i.e. how it benefits you, why you should implement it, and how you can execute it to increase your sales.
What Is CRO?
Do you know what exactly is CRO? Conversion rate optimization is all about giving a direction to your goals using the web services where conversion goals could be anything related to website visits, calls, sales, etc.
However, all businesses can’t have the same goals. So, before you set the CRO campaigns, you must analyze your objectives and define them for achieving the desired conversions.
Mostly, all the sites are designed to generate tons of visitors and convert them into customers. On the websites, these conversions can arise in the form of various web page elements such as pricing page, homepage, blogs, and more. The great thing is that all of these elements can be optimized for achieving a higher number of conversions. After all, CRO is all about optimizing the conversions.
Unable to understand how these web page elements can benefit your CRO approach?
Let us explain in detail.
- Home Page
The homepage is the most basic and beneficial opportunity to make an impression on the visitors, retain the audience, and guide them to further benefits they can avail on your site. You can proceed towards your goal by highlighting the links on the piece of informative content, call-to-action button, offering free signing up or incorporating live chat to solve the customer’s queries further improving their browsing experience.
- Blog Page
Publishing informative content relevant to your business industry can leave a positive impact on the massive population further converting the readers into leads. You can include CTAs throughout the blog inviting the audience to learn other trending topics too by submitting their emails or subscribing to the newsletters.
- Pricing Page
Pricing page can be a win-win situation for any business if introduced in a planned manner. CRO can convert huge traffic into potential customers if the prices are defined in the way such as monthly price, annual price further including the contact details to make it easy for the visitors to get a quote.
CRO Marketing Tactics That You Must Implement
1. Identify the Hurdles
The very first thing that must be taken into consideration is the evaluation of your site. Proper analysis of the website helps to identify hurdles coming in the way of conversions. Furthermore, gathering the quality and quantity data from the analytics tool can make you find out your audience’s behavior and what web pages are creating the problems in the effectiveness of CRO. This way, you’ll be able to focus on required areas and get off to a smooth run on your conversion rate optimization.
2. Generate Text-Based CTAs
CTA buttons decrease the message length, so opting few compelling and clear text is the best way to convey the message. The text-based messages can be included with the words like guarantee, new, results that are able to generate the clicks but ensure they don’t look forceful to the customers.
3. Maximize Retargeting
One of the important metrics of digital marketing that tends to generate sales is retargeting. Different companies implement distinct metrics but the truth is that you can’t force the customers to take action that you are seeking from their end. With retargeting, you can reach the people who have already visited your site once offering another point of contact with your business.
Another benefit that you can avail from retargeting is cross-selling opportunities. Not only targeting the one-time visited users but you can also focus on existing customers after the initial conversion. You can track the website visitors and showcase them the ads on the websites they visit around the web the most.
Though retargeting is a very fair tactic, but the rules like an engaging image, a well-crafted copy will still continue to dominate.
4. Increase Conversions With Lead Flows
Pop-up designs are not that exciting but are great to attract the audience and offer the value. There are various options such as drop-down banners, slide-in box, and pop-up box from which you can pick the one.
But make sure your website visitors do not get flooded with the pop-ups as soon as they load your site. Give your pop-up and readers some time so that it becomes easy for them to connect with your brand if are interested.
5. Improve Customer Experience
Most of the times, visitors are interested in your business and want to directly interact with sales representatives instead of going with your marketing offers. You can make it very simple by adding relevant CTAs accompanied with creative designs. Moreover, a clear and compelling copy is capable of increasing conversions. So, choose your actions wisely so visitors can become your immediate leads.
6. Optimize Blog Posts With Huge Traffic
Blog posts play a significant role in conversions. If it has been so long that you are posting the blogs then there might be some who have performed well. So, begin with identifying the articles or blogs that have gained popularity and high web traffic but are low in terms of conversions.
Moreover, you can also look for blogs with high conversion rate if you want to drive more quality traffic.
7. Never Stop Testing
Testing is not the end of your efforts as it is the ultimate way to outperform your page. You are able to analyze that your ideas aren’t working and need a new strategy to be implemented. For instance, if you know that your blog title was responsible for more converting huge traffic into leads then find out other areas where it lagged.
How To Set Up CRO environment?
This is all about what is CRO and what tactics can help you leverage CRO. There are more practices but ultimately you need to find your audience, what are their requirements and much more to convert them into potential leads.
Now, you might be thinking from “where I should begin?”
Besides testing and optimization that must be carried out with the help of the scientific approach to obtain the relevant results, there is also a need to gather and combine some data leveraging as many as possible tools. This will help you know:
i) Who is your audience?
From the beginning, the use of a tool like Google analytics can help you get insights on your audience’s behavior, demographics, interests, and much more.
ii) What they are searching for?
Now as you are aware of your potential audience, the next step comes to realize what they are looking for? Examine their demographics, interests, and behavior. For instance, there might be the visitor that possess all about CRO but is looking for tips to CRO, here you can provide them with the tips only. Sometimes people ask for the latest information, updates or techniques of CRO, here you can offer them your latest blogs written on CRO comprising of all the important information.
There are many other things too that you need to know like what is your audience’s search intent, for how much time they remain on your site, and more. All in all, understanding the user’s interests is the required assumption before you carry out any CRO campaigns.
CRO is not only for big organizations but small enterprises, startups can also leverage the benefits of driving huge traffic and getting them converted into potential customers. But marketers need to be calm as conversion rate optimization is something that requires time to deliver desired results.
Fortunately, if you are able to target the areas that are performing low then it’ll be fairly easy for you to come up with the reliable solutions further expanding your business presence. However, there are numerous companies that offer SEO services in Chandigarh but if you want to make efforts on your own then counting on these guidelines can help you achieve the maximized benefits. Good luck!