The goal of every business is to achieve a high ranking on Google search. However, achieving this is not a walk in the park. It requires hard work and it is not as simple as the acronym SEO makes it seem. The complexity is compounded when you add multiple locations and consider the stiff competition you have to go up against. If you are not committed to the course, achieving your dreams may just be that; dreams.

Although SEO is not straightforward, there are several methods you can use to make work easier for yourself. The best method is to focus more on local SEO. This is important especially when considering the fact that most of your customers are those within your geographical location. Focusing on local search engine optimization will reduce the competition and ensure you only promote your products or services to the people who might really care about them. Even so, local SEO is not as simple as it sounds either. There are a couple of things you need to do to achieve your goals.

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  • Keywords

The element that drives traffic to your online store is the wording. Search engines are incapable of processing the visible parts of your website and so they rely on your website’s coding and words to know if your site will add any value to your customers or not. In addition to that, if the keywords you use are seldom searched, you will never get much traffic to your website.

Your focus in online marketing should be on keyword research. This is what will help you identify the words and phrases that are best suited for search engines. You need the right words and phrases that communicate what you do and where you do it. The good news is there are numerous tools you can use out there for keyword research. The Google’s keyword planner should be your focus.

When choosing keywords, you need to select ones that people looking for your business or products and services will type into search engines. Additionally, you don’t want the most popular keywords as your competition will make it harder for you to rank at the very top.

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Keywords

  • Keyword mapping and Meta

Now that you have your list of keywords, you need to learn how to use them the right way. Keyword stuffing will only take you so far before your ranking declines and your website is banned. You need to follow the SEO rules in relation to keyword use. To begin with, group similar keywords together. You should focus more on keyword phrases than single word keywords. This is because keyword phrases are more specific.

Another important thing you have to make sure of is that the keywords you use target the primary aspect of your business. The keywords have to be relevant to the content else you will have a very high bounce rate. Needless to say, a high bounce rate will cause your ranking to decline because Google will conclude that your website is not as valuable.

The next thing you will need is to learn how to properly use keywords. Your primary keyword should appear in the Meta Title and Meta description. It is also good to add bold or add a hyperlink to one of your keywords at least once.

  • Understand your audience

When it comes to local SEO, you will only be as successful as how much you understand your audience. A common mistake that you can make is that of crafting general articles with no target audience in mind. Although this might help you get a good ranking on search engine results, it will not do much in helping you lure customers in.

For local search engine optimization to work in boosting conversion, you need to have a specific audience in mind before you create your content. The content you create should solve an issue that your customers are having. When it offers a solid solution, people will be more inclined to bookmark your pages and also blast them through social media.

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  • Blogging and social media

Some of the best sources of quality inbound links are the social media and blogs. If you have been keen on search engine optimization, you may have learnt that Google loves quality links. The more links your website has the more value it is perceived to have and hence the better the rank you will get on search engine results.

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The best thing about blogging is that you can create general content that educates your audience in a certain field then add a link that points to your website. Your blog will hence act as a traffic funnel to your website. The same goes for social media. You need to engage your audience and present yourself as someone in the field you are covering. If they like what you have to offer, your followers will want to try out your products.

Blogging

When using blogs and social media, it is important to remember that timing is everything. If you post your content at the wrong time, your audience might never get to see it. This is because when you post at the wrong time, posts from other members will push your post down. You have to post when most of your audiences are online. Luckily, there are marketing tools that will help you schedule when to post.

  • Consistency

Results do not come overnight. It takes time before your website can achieve the desired top rank on search engine results. This is because it takes time for search engines to index new pages. The best thing you can do is to ensure consistency in your SEO efforts. Post quality content and post regularly.

Local SEO is the best way to beat international competition in your home ground. If you are not targeting international clients, invest more on local SEO. This will take you directly to the clients you need. You will also need to market your website right else your efforts will not bear fruit. If you are new to SEO, seek advice from the professionals. Don’t gamble with the reputation of your brand.

 

Written by Derek Iwasiuk
Derek Iwasiuk runs a national digital search engine optimization firm headquartered in Minneapolis. He also spends a lot of his free time educating the minds of thousands of young SEO’s and top agencies. To gain from his in-depth SEO experience, you can check out his articles at Engage the Crowd or follow him on Twitter

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