10 New email signature template examples and best practices
Explore our Top 10 email signature examples for July 2024 and learn best practices for crafting a professional email signature
With years of experience in the email signature industry, the WiseStamp team knows all about email signature best practices. This guide will walk you through the steps to create a professional email signature for yourself or your company. We have also collected our Top 10 new email signature examples for July 2024. Check them out and get inspired.
Top 10 New Email signature template examples for July 2024
Below are 10 new expertly designed email signature templates by WiseStamp that blend creativity with functionality, ensuring your emails leave a mark while conveying all the essential information. Whether you’re in marketing, management, or customer service, these examples are designed to suit a variety of roles and industries. Get inspired and create a free email signature for personal or company use.
1. Bayside City Council Signature
New email signature for Aidan Faunce, a Planning Officer who handles development approvals at Bayside City Council.
Here’s what it includes:
- Friendly Greeting: It starts with “Wominjeka,” which is a warm welcome in an Indigenous Australian language.
- Name and Pronouns: Aidan’s name is shown clearly, along with his pronouns (He/him/his).
- Job Title: He’s listed as a Planning Officer focusing on Development Approvals.
- How to Contact:
- Council Branding: There’s the Bayside City Council logo, featuring a stylized bird.The council’s name is right there next to his contact details.
- Acknowledgment: The signature includes a respectful nod to the Bunurong People of the Kulin Nation, recognizing them as the Traditional Owners of the land and honoring their Elders, both past and present.
- Design Elements: Beneath the acknowledgment, there’s a cool design that might be inspired by Indigenous art or local landscapes.The background of this section is blue.
- Social Media Links: At the bottom, there are icons for social media.
Overall, it’s a well-rounded signature that mixes professionalism with a bit of cultural respect and some modern, friendly touches.
2. Pagaya signature
This email signature belongs to Robert Heald, the Head of Point of Sale at Pagaya. including:
- Name and Title: Robert Heald’s name is clearly displayed, along with his position as Head of Point of Sale.
- Contact Information
- Office Address: The office is located at 90 Park Avenue, New York, NY 10016.
- Company Tagline: The tagline “The Network Powering Financial Possibilities” is included, giving a quick insight into what Pagaya is about.
- Company Logo: The Pagaya logo, a stylized geometric shape in blue, is displayed on the left side.
- Social Media Icons: At the bottom of the signature, there are icons linking to various social media platforms.
The signature is straightforward, with a clean design that highlights the essential contact information while also providing easy access to social media and the company’s website. It has a professional yet approachable feel.
3. Yes energy Email signature
This new email signature belongs to Marie Pryor, who is a Sales Executive at Yes Energy.
Here’s a quick rundown of what it includes:
- Company Logos: At the top, you see logos for Power Settlements and Yes Energy, reflecting the recent acquisition by Yes Energy.
- Name and Title: Marie Pryor’s name is prominently displayed, with her title as Sales Executive.
- Contact Information
- Profile Picture: There’s a small photo of Marie Pryor in the upper right corner, giving the signature a personal touch.
- Separation Line: A teal line separates her contact information from the logos and banner below, keeping things organized and clean.
- Acquisition Banner: At the bottom, there’s a banner announcing that Yes Energy has acquired Power Settlements, with a “Learn More” call-to-action button.
This signature blends professional contact details with a personal touch, thanks to the profile picture and acquisition announcement. It’s informative and visually appealing, making it easy for recipients to connect with Marie and learn more about the company’s recent news.
4. UKAS Signature
This email signature belongs to Maddison Knight, a Laboratory Supervisor at the United Kingdom Accreditation Service (UKAS). Here’s a breakdown of the elements:
- Sign-Off: It starts with “Kind regards,” a polite and standard closing.
- Name and Pronouns: Maddison Knight’s name is shown with her pronouns (She/her/hers) right next to it, indicating her preferred way of being addressed.
- Certification and Title: Certification: ISO/IEC 17025, indicating she is likely involved with this standard for laboratory accreditation. Title: Laboratory Supervisor.
- Organization: She works for the United Kingdom Accreditation Service (UKAS).
- Contact Information
- Social Media Icons.
- UKAS Branding: The signature features the UKAS logo and tagline, “A world of confidence. There’s a banner with a call-to-action button that says “Learn more here.”
- Customer Service Note: There’s a link for giving feedback to customer service, highlighted with a speech bubble icon.
- Working Hours: It mentions her working days and hours: Tuesday to Thursday, 09:00 – 17:00.
This signature is professional and comprehensive, giving recipients all the necessary details about how to contact Maddison while also providing information about UKAS and a direct link for customer feedback. The inclusion of working hours adds a personal touch, letting people know when she’s available.
5. Overwolf Signature
This email signature belongs to Judith Jones, who is the VP of Marketing at Overwolf. Here’s a detailed breakdown:
- Name and Title: Judith Jones’ name is prominently displayed, with her title as VP Marketing at Overwolf, a company known for its focus on gaming.
- Company Logo: The Overwolf logo, which appears as a stylized red wax seal with a wolf’s head, is positioned at the top left, adding a unique visual element that ties into the company’s branding.
- Contact Information
- Social Media Icons.
- Promotional Banner: At the bottom, there is a black banner promoting “HIGH SCORES,” which is powered by Overwolf Ads. It highlights “The best gaming campaigns by brands & agencies,” with a call-to-action button that says “SIGN UP” in red. The use of the gaming trophy image reinforces the competitive, achievement-oriented nature of the content being promoted.
Overall, these designs are solid and functional, with just a few areas where small tweaks could make them even more effective and user-friendly.
6. Gildan signature
This email signature belongs to Helen Tennant, an Account Manager at Gildan. Here’s what it includes:
- Name and Pronouns: Helen Tennant’s name is displayed clearly, with her pronouns (She/her/hers) included, making it clear how she prefers to be addressed.
- Title: Her job title is “Account Manager.”
- Contact Information
- Company Logo: The Gildan logo is prominently displayed on the left side, reinforcing the brand.
- Social Media Icons: There are icons linking to her profiles on:
- Promotional Banner: At the bottom, there’s a banner with the text “Leading responsible apparel manufacturer” over a background image that appears to be a close-up of fabric, which ties into Gildan’s identity as a clothing manufacturer.
The signature is clean and professional, with a focus on essential contact details and a subtle reinforcement of the company’s commitment to responsible manufacturing. The layout is straightforward, making it easy for recipients to find the information they need.
7. Guesty signature
This signature is well-organized and visually appealing, emphasizing both the individual’s role and the company’s strong position in the hospitality technology sector. The use of social media icons and partnership badges adds credibility and encourages engagement beyond the email itself. The consistent color scheme of blue and white ties everything together, making the signature look cohesive and professional.
8. Lightricks signature
This email signature is sleek and minimalistic, focusing on essential details while incorporating a strong branding element through the Lightricks logo and the creative tagline. The design is straightforward, making it easy to read and visually appealing.
The inclusion of social media icons encourages further engagement with the company’s online presence. The overall design reflects a balance between professionalism and creativity, which aligns with the company’s ethos.
9. Professor email signature
This signature is formal and academic, suitable for a professor at a community college. It effectively highlights the institution’s branding with the prominent logo and name placement. The contact information is clearly organized, and the inclusion of social media icons allows for further engagement. The consistent use of the deep red color throughout the design ties the elements together and reinforces the institution’s identity.
10. University of the Arts Email signature
This signature is well-organized and aligns perfectly with the branding of the University of the Arts. The use of red throughout the signature reinforces the university’s identity and ensures important details, like pronouns and the donation button, stand out.
The inclusion of social media icons and a clear call to action adds functionality and encourages interaction beyond the email. The design reflects both professionalism and creativity, which are key attributes of the institution.
Email signature best practices
After reviewing our new email signature examples, let’s take 5 minutes to learn how to create an effective and professional email signature.
1. Full name and job title
You should clearly state who you are and what your position is in the company. Your name and job title should be the most prominent parts of your email signature. This ensures that recipients can quickly identify who the email is from and your role in the organization.
Including your job title provides context about your role and responsibilities, which is especially important in business communications. This clarity helps establish your identity and credibility right from the start.
2. Contact information
Provide your phone number and email address for easy communication. Including multiple contact methods can be beneficial, but make sure they are all up-to-date and relevant to the context of your communication. A direct phone line, for example, can be more useful than a general office number, but this widely varies based on the nature of your work. Additionally, if you are comfortable, include your office address.
Providing clear and accessible contact information ensures that recipients can reach you through their preferred communication channel.
3. A clear company name, logo & website URL
Include the name of your company and a link to your website. This not only reinforces your professional identity but also directs recipients to your online presence, where they can learn more about your business. A clickable website URL can drive traffic to your website, which can be beneficial for your business’s SEO and overall online visibility.
Learn everything there is to know and best practices for email signature logos.
Including the company name alongside the logo ensures that recipients can easily identify the organization you represent, promoting brand awareness.
4. Social media icons with links to your profiles
Adding social media icons to your email signature allows recipients to connect with you on various platforms. These icons should link to your professional social media profiles, such as LinkedIn for business contacts.
Including these links not only increases your online visibility but also provides recipients with additional ways to learn about your work and engage with your content. Ensure that the icons match your brand’s style and colors for a cohesive look.
It’s SUPER IMPORTANT that the links you include in your email signature:
- Are correct and do not lead to 404 pages.
- Link to relevant pages related to your profession
Incorrect use of email signature links can lead to your email going to spam.
5. Call to action (CTA)
A call to action (CTA) in your email signature can encourage recipients to engage further with your content or services. Whether it’s visiting your website, reading your latest blog post, or booking a meeting, a CTA should be clear, concise, and compelling. A well-crafted CTA can drive traffic to your website, generate leads, or promote specific initiatives, adding value to your email communications.
6. Awards and certifications
Highlighting significant awards and certifications in your email signature can add credibility and impress recipients. Mentioning these accolades showcases your company’s achievements and industry recognition, which further strengthens trust and authority.
Ensure that the awards and certifications included are relevant and up-to-date to maintain the professional integrity of your signature.
7. Legal disclaimers
Including a legal disclaimer in your email signature is essential for certain industries to comply with regulations and protect your company legally. This might include confidentiality notices, liability disclaimers, or compliance statements. The disclaimer should be concise and placed at the bottom of your signature to ensure it doesn’t distract from the main content but still fulfills its legal function.
Understand GDPR and privacy regulations
Be aware of regulations that apply to your email communication, especially if you’re operating in regions with strict privacy laws, like the European Union. Including an unsubscribe link in marketing emails can also help you stay compliant with GDPR. Understanding and adhering to these regulations is crucial for maintaining trust and credibility with your clients and partners
Best practices for email signature design and formatting
Having a well-designed email signature helps keep your branding consistent. Here are some tips to achieve a clean, professional, and responsive email signature:
For the full guide, check out our best practices for email signature design
1. Keep it simple
Avoid clutter and excessive information. A clean, simple email signature ensures that your email signature is easy to read and looks professional. Overloading your signature with too much information can be overwhelming and distract from the essential details.
Simplicity in design ensures that the most important information is easily accessible and not lost in a sea of text and images.
2. Follow the right email signature size
Pick the right size and weight of for email signature.
Email signature dimensions: Keep the height between 150px-200px and the width between 300px-600px. This size allows for all necessary information while ensuring it looks good on various devices.
Email Signature Weight: To ensure quick loading times, keep the file size under 100kb.
3. Use professional photos
Include a headshot to make your emails more personal. Make sure the photo is:
- Clear and high-quality
- Focused on you with no distracting background
- Friendly and natural, with a smile
- Sized between 50px-100px
4. Include high-quality logos
A good logo makes you easily recognizable. Keep your logo consistent and high-quality, with a width of 150px-300px. Place it near your company information.
5. Add alt text for all images
Ensure accessibility by adding alt text to all images, including logos and social media icons. Alt text helps visually impaired people understand your content.
6. Use social media icons
Replace text links with social media icons, which are easier to recognize. Use only the platforms you are active on, like Facebook, LinkedIn, and Twitter.
7. Keep CTAs simple
Your Call-To-Action (CTA) should be relevant and in line with your email’s tone. Options include:
- Inline CTA: A link within a sentence encouraging action
- Button CTA: A visible button for easy clicks
- Banner CTA: A prominent banner for highlighting offers or events
8. Make your website link visible
People often look for a website link at the bottom of an email. A few different ways you can include a link in your email signature include
- Full URL: Simple and clear
- Anchor Text: Descriptive and straightforward
- Button: Make the link stand out
- Logo: Link your logo to your website
9. Use dividers
Group and separate content into sections using dividers for better readability.
10. Add whitespace
Ensure enough space between elements to avoid a cluttered look and make your signature easy to read.
11. Design with hierarchy
Highlight the most important information first. Use different font weights and sizes to guide the reader’s attention.
12. Make it mobile-friendly
Ensure your signature looks good on both desktop and mobile devices. Many people read emails on their smartphones, so your signature should be responsive and adapt to smaller screens. Test your signature on various devices to confirm it displays correctly.
Mobile optimization is crucial and a signature that doesn’t render well on a small screen can negatively impact the recipient’s impression of you and your business.
13. Use text formatting
Avoid image-only signatures. Text-based signatures are more accessible and less likely to be flagged as spam. You can still include logos and headshots.
14. Use the right fonts and colors
Use fonts and colors that match your brand. Stick to standard fonts like Arial, Helvetica, which are widely supported by email clients.
Learn best practices for email signature fonts.
Choose colors that align with your company’s branding, but avoid using too many different colors, as this can appear unprofessional.
Learn best practices for email signature colors.
Don’t forget to proofread. After dedicating time and effort to creating your email signature, it may be tempting to start showing it off right away. But wait a second! Taking the time to proofread and make sure all your details are correct is a step you should never skip.
Design your email signature for free with WiseStamp
Best practices for Email signature marketing and branding
Your email signature is a great place to promote your brand and marketing messages. By optimizing this often-overlooked part of your emails, you can enhance and effectively communicate your marketing efforts.
Use promotional banners
Add banners or links to promote new products, services, or content. For example, you could include a banner for an upcoming webinar or a link to your latest blog post. This turns your email signature into a subtle marketing tool. Calls to action should be clear and direct, encouraging recipients to take specific steps, such as visiting your website, signing up for a newsletter, or downloading a resource.
Dynamic content
Include dynamic elements like your latest blog post or company news. Some email signature tools allow you to update content automatically, ensuring that your signature always contains the most current information. Dynamic content keeps your email signature fresh and engaging, encouraging recipients to check back regularly for new updates.
QR codes
Add QR codes that recipients can scan to save your contact information quickly. This is particularly useful for mobile users and can make networking more efficient. QR codes can also link to your website or a specific landing page.
Including a QR code in your email signature provides a modern and convenient way for recipients to access your information.
Implement tracking links and google analytics
Google Analytics makes it simple to monitor the traffic generated by your email signatures to your online assets. To enable this tracking, you need to append UTM parameters to all links in your signature.
Use tracking links to measure the effectiveness of your email signature in driving traffic and engagement. Also, tools like Bitly can shorten URLs and provide analytics on how many people click on the links in your signature.
This data can help you refine your approach and maximize the impact of your email signature. Tracking links also allow you to measure the ROI of your email signature marketing efforts and make data-driven decisions to improve performance.
Learn more about email signature marketing.
Common mistakes to avoid with email signatures
An effective email signature has the right balance between relevant information that’s personalized for your recipients, and enough visual space that allows them to find just the information they need. Avoid these common mistakes when creating your email signature:
Overloading your signature with information
Keeping your signature concise and to the point is essential. Including too much information can make it look cluttered and overwhelming. Stick to the essentials and ensure your signature is easy to read. Avoid unnecessary details, such as:
- Full postal address: Unless it’s crucial for your business, there’s no need to include your full address.
- Multiple phone numbers: Providing more than one phone number can confuse the recipient. Stick to your primary contact number.
Inappropriate images or quotes
Use professional images and avoid controversial quotes. Your email signature reflects your professional image, so it’s important to maintain a level of formality and appropriateness. Consider the following:
- Professional photos: Ensure any photos are high-quality, clear, and appropriate for a business setting.
- Relevant quotes: If you choose to include a quote, make sure it aligns with your personal brand and the culture of your organization. Avoid controversial or overly casual quotes.
Inconsistent branding
Consistency is key in branding. Avoid using different fonts, colors, or styles that do not match your brand’s identity. Stick to your brand guidelines to create a cohesive look.
Using large or unoptimized images
Large images can slow down email loading times and may not display correctly on all devices. Make sure all images are optimized for email and kept to a reasonable size.
Neglecting mobile optimization
Many people check their emails on mobile devices. Ensure your email signature is mobile-friendly, with easily clickable links and appropriate spacing.
Forgetting to test across different platforms
Email clients can display signatures differently. Test your email signature on various platforms (Gmail, Outlook, Apple Mail, etc.) to ensure it looks good everywhere.
Not including a clear call-to-action (CTA)
A CTA can guide recipients on what to do next, whether it’s visiting your website, following you on social media, or scheduling a meeting. Make sure your CTA is clear and easy to follow.
Ignoring accessibility
Not everyone experiences email the same way. Include alt text for images to assist visually impaired recipients using screen readers. Ensure your text is legible with a high contrast between text and background colors.
Using outdated information
Ensure all information in your email signature is current. Outdated contact details or job titles can create confusion and reflect poorly on your professionalism.
By avoiding these common mistakes, you can create a polished, professional email signature that effectively represents your brand and communicates essential information clearly.
Final words
Whether you’re a brand or an individual sending professional email communication, you want to do what you can to make a great impression. Email signatures are an important part of this equation. They’re both the first impression and the grand finale of every email, so make them count.
Avoid common mistakes like overloading information or inconsistent branding, and always consider accessibility.