Your email signature is an often-overlooked yet extremely important marketing and branding asset. After all, a professionally designed signature will produce greater email reply rates, engagement and conversions. The formula for creating a high-performing, results-driven email signature is simple as long as you pay attention to the details.

So let’s take a closer look at some signature examples and the questions you should ask yourself when creating your email signature…

1.  Should I add my email address within my email signature?

You might assume that it is redundant to add your email address to your email signature. After all, your recipient must see your email address if they see your signature, right? Wrong!

Think of how often email gets forwarded. When an email has been forwarded several times through several different accounts, it isn’t always obvious who the original sender was. But it is easy to see an email signature in a long email chain– it stands out. So, as long as your email address is in your signature, you can rest assured that recipients will be able to contact you via email. You might also want to include a second email address that is relevant to your business (but do not add more than two email addresses tops).

Another practical tip: Make sure to hyperlink your email address within your email signature so that recipients can contact you in a click. Sure, they can simply hit “reply” to your email. But, again, if your email has been forwarded several times, recipients can’t just hit “reply” to reach your email address. Hyperlinking it in your email signature will make it much easier!

2. Should I add an image to my mail signature?

From video to infographics to slideshows and GIFS—today’s communication and media formats are becoming more and more visually oriented. And that goes for the email signature as well! According to the data we’ve collected here at WiseStamp, email signatures with an image get a whopping 32 percent more clicks than those without. So the question is not whether to add an image to your signature but rather what kind of image.  Choose something that represents your business, whether it’s your logo, headshot or product shot.

But be aware: Adding an image to your signature is great. But, turning your entire signature into an image file is a huge mistake with terrible consequences.  Don’t confuse the two. What happens if you save your entire signature as an image file?

• It makes your signature impossible to click (remember what we mention above about hyperlinking your email address)

• Some email providers will actually block the image from displaying. That means your emails will appear to have no signature at all.

3. How much information should I add to my email signature?

What exactly should you include in your email signature? Less is more. Make sure to feature the following information where applicable:

  • Your name
  • Title
  • Business name
  • Email address (no more than two)
  • Phone contact( no more than two)
  • Website
  • Physical address
  • Social media links

In addition to including your basic contact details, also include a call-to-action (CTA). Your CTA can prompt your email recipients to join your newsletter, register for your upcoming event, take part in a survey, visit your e-store or any type of conversion you want to promote.

The Takeaway

Don’t underestimate the power of a strong email signature. The right combination of information, CTAs and images can really grab your email contacts’ attention and result in more leads and conversions. If you’re looking for some inspiration, take a look at these winning email signature examples. And if you want to create yours in a few clicks, use a free email signature generator like WiseStamp.

This 90-second video will show you how to get started: