Secret groups give you the opportunity to make clients feel special by listening to them and showing them that their opinions count, providing perks, quoting them, and giving them a “behind the scenes” peek into your business.
Building a relationship with clients and a community within the group gives members a safe, secure place to share their thoughts.
As a result, the members of the group will be more likely to like and share your business’s Facebook updates and invite friends to like your page.
Learn more about setting up a secret Facebook group.
2. Learn About Your Target Audience
The Facebook features and tools that allow you to learn more about your target audience should not be overlooked.
Armed with data about your audience, you can create content that will be of more interest to your fans.
Once you’re aware of the details of your target audience, you can take things a step further by creating a “lookalike” audience, meaning a group of people who share characteristics (such as gender, age, and location) with your current Facebook fans, clients and customers.
OPAP, a Greek gaming company, had tremendous success with lookalike audiences and other targeting tools:
When it comes to Facebook, Toy Market, a toy store in New Jersey, is doing everything right. They have “Shop Now” button, they post wonderful content, they know that their audience is made primarily of mothers, and they’ve created lookalike audiences.
But, one tiny detail provided by their Facebook insights led to a decision that made their business even more successful.
Toy Market, one little neighborhood toy store, is now a force that can compete with larger chains.
“Facebook has transformed our business, allowing us to reach new customers and speak directly to people in our area. Customers come in and tell us that they saw us on Facebook – no other form of advertising has had this effect. It helps level the playing field to allow us to compete with national chains.
A Few Bonus Tips for Driving Traffic to Your Facebook Page
With all of these tricks in your pocket, you’ll surely take Facebook by storm.
Here are a few more tips:
Cross promotion on Twitter and Facebook is important, but try not to post the exact same content on different social media platforms. If you do need to share the same content, try using different images and wording.
It won’t be long before Facebook is working its promotional magic for you.
How does your company use Facebook? Please share your tips and tricks in the comments.
Written by Melissa Fragiadaki
Melissa is WiseStamp’s blog administrator and loves delving into topics of interest to small businesses. She’s an audiobook fiend, podcast connoisseur, and adventurous traveler who enjoys writing lines of code as much as she enjoys writing pages of fiction.