We’ve all seen the discouraging statistics. Ten Email Hacks to Win You More Customers
The average adult has an attention span of 8 seconds.
Long story short, we’re constantly told that email is a huge waste of time and we’re being bombarded with useless information.
He may be a genius, but in this case, Mark Zuckerberg is just plain wrong.
Email is still the number one activity on the internet and is still considered the number one tool for customer acquisition, retention and conversion.
If you haven’t embraced email marketing, it’s time to get on the bandwagon.
Here are ten email hacks that will help you grow your customer base as quickly, easily, and painlessly as possible.
Our Top Ten Email Hacks
1. Get Personal – Make Use of Your “From” Field
The “From” field of an email may seem like a small thing, but it carries more weight than you might think.
Try sending all of your emails from a company spokesperson people can get to know.
2. Write Killer Subject Lines
As marketers, we know that subject lines need to be short, catchy, and possibly humorous.
But you can and should go above and beyond by crafting subject lines that:
1. Offer to solve problems:
2. Offer a way to save money:
3. Offer the chance to feel like part of something special:
Learn more about the art of supercharging your subject lines.
3. Maximize Your Email Preview Pane
The concept of “above the fold” doesn’t just apply to newspapers and websites.
After your email recipients check to see who an email is from and glance at the subject line, they’ll likely look at the preview pane.
Which is why you need to make sure the point of your email is made “above the fold.”
Here’s an example from Apple:
Does that intrigue you enough to open the email and learn more about their new phone?
Wouldn’t it be great if your Twitter followers could subscribe to your emails with a single click, right from one of your tweets?
Well, they can! And all you have to do is take a few minutes to create a lead generation card.
According to Twitter, a lead generation card:
“The Lead Generation Card makes it easy for people to express interest in what your business offers – they can seamlessly and securely share their email address without leaving Twitter or having to fill out a cumbersome form.”
Once everything is set up, your followers don’t even have to enter their email address.
With no forms as a deterrent, you’re sure to get a lot of clicks, and a whole lot of new customers.
Somebody has received your email, opened it, read it, and visited your site. This person might have even signed up for a free trial, or ordered one small product.
But your mission is far from over. The last thing you want to do is lose this person as a customer, which can happen simply because people are busy.
To prevent that, you don’t need to send constant emails, but it is a good idea to follow up with more information about your company, customer support, a request for feedback, and most importantly, a thank you.
A simple check, especially if you’ve offered a free trial, can go a long way:
As you can see, this email has no bells and whistles. It’s all about the customer.
6. Give People a Reason (and an easy way) to Forward and Share Your Email
Social media platforms aren’t the only place for sharing.
Your email recipients may need some nudging, but if approached in the right way, they’ll start forwarding and sharing your email content.
- The subject line is short (one word works best).
- The email is personalized with the recipient’s name.
- The email is simple, short, and sweet.
- The email includes a call to action asking them to share on social media and / or forward.
Social media icons in a marketing email are pretty much expected, but sometimes, they’re ignored. Even in this day and age, people need to be told what to do with those icons.
Try adding a “tweet this” or “share this email” button.
You can also take a cue from Ugmonk and try an incentive:
The beauty of your email recipients doing the sharing is that they’ll share with contacts who share similar interests and therefore likely to be interested in your product.
7. Include One Call to Action Per Email
Obviously, no matter how visually attractive, an email with images and descriptions of your products and not much else isn’t going to benefit you much.
The solution to that is a call to action that’s more compelling and more specific than “click here.”
People need to be told what to do.
For example, they can be asked to:
- Shop Now
- Buy Now
- Sign Up
- Learn More
- Send as Gift
- View Demo
- Download [Study, Sample, Preview, etc]
Keep in mind that a well-designed and well-placed button will bring you a higher click through rate than linked text.
Look how easy Trello makes it to learn about their product:
Here’s a more creative approach from Hipmunk:
As long as your call to action is explicit and easy to spot, the possibilities are endless.
8. Create a Professional Signature
If your emails include an attractive, professionally designed signature, your recipients will be able to:
- Learn more about your company.
- Learn about your company’s sales / promotions / events.
- Subscribe to your newsletter.
- Connect with you on social media and share your content.
Besides helping you expand your reach, your signature provides choices as to how to connect with you in a way that’s most comfortable for them.
As if that weren’t enough, email signatures build trust by providing a window into your personality and helping you appear as professional as you know you are.
“Retargeting” sounds like a fancy term, but the concept is actually quite simple. The idea is get everyone who opens and reads your email to see your ads when they’re online.
All is takes to make this happen is one line of code in your email signature. Do this right, and you can rest assured that your ads will be seen by the people who are most likely to become your next new customers.
10. Use A/B Testing and Analyze Results
As Jon Correll, CEO & Founder at Conversion Voodoo, says:
To understand how effective your emails really are, you need to understand the way people are interacting with your email.
Open rates don’t matter much if the people opening your emails don’t end up becoming customers.
The easiest way to go about this is to start by testing one element, like your subject lines.
To keep things simple, start by testing among one target audience.
Then, you can move on to test other elements, such as:
- Your open rate
- Your click-through rate
- Your conversion rate
Once you are aware of your results, you’ll be surprised by how tiny fixes, like shortening your subject lines, will help you improve your conversion rate.
If you’re frustrated with your conversion rates but hesitant to try these hacks, remember that the people you target with email campaigns want to hear from because they are interested in what you have to offer.
Email marketing has been around for a while now, but with an ROI of $44.00 per dollar, it’s still an effective and worthwhile tactic that enables you to build meaningful connections with your customers.
So what are you waiting for?
Do you have any email hacks to recommend? How has email marketing worked for you?