“The Lead Generation Card makes it easy for people to express interest in what your business offers – they can seamlessly and securely share their email address without leaving Twitter or having to fill out a cumbersome form.”
Once everything is set up, your followers don’t even have to enter their email address.
With no forms as a deterrent, you’re sure to get a lot of clicks, and a whole lot of new customers.
Somebody has received your email, opened it, read it, and visited your site. This person might have even signed up for a free trial, or ordered one small product.
But your mission is far from over. The last thing you want to do is lose this person as a customer, which can happen simply because people are busy.
To prevent that, you don’t need to send constant emails, but it is a good idea to follow up with more information about your company, customer support, a request for feedback, and most importantly, a thank you.
A simple check, especially if you’ve offered a free trial, can go a long way:
As you can see, this email has no bells and whistles. It’s all about the customer.
6. Give People a Reason (and an easy way) to Forward and Share Your Email
Social media platforms aren’t the only place for sharing.
Your email recipients may need some nudging, but if approached in the right way, they’ll start forwarding and sharing your email content.
“Retargeting” sounds like a fancy term, but the concept is actually quite simple. The idea is get everyone who opens and reads your email to see your ads when they’re online.
All is takes to make this happen is one line of code in your email signature. Do this right, and you can rest assured that your ads will be seen by the people who are most likely to become your next new customers.
Once you are aware of your results, you’ll be surprised by how tiny fixes, like shortening your subject lines, will help you improve your conversion rate.
If you’re frustrated with your conversion rates but hesitant to try these hacks, remember that the people you target with email campaigns want to hear from because they are interested in what you have to offer.
Do you have any email hacks to recommend? How has email marketing worked for you?
Written by Melissa Fragiadaki
Melissa is WiseStamp’s blog administrator and loves delving into topics of interest to small businesses. She’s an audiobook fiend, podcast connoisseur, and adventurous traveler who enjoys writing lines of code as much as she enjoys writing pages of fiction.