The best fonts to use for your email signature include:

• Verdana (Sans-Serif)

• Courier (Monospaced slab sans-serif)

• Georgia (Serif)

When you create your email signature, there are many design elements to think about such as the color scheme, image and template style. But did you know that your email signature font also has a big impact on the design and how your email is viewed? (Not all fonts are universal or “web safe,” meaning they are not compatible with all devices and operating systems).

Fonts also communicate a lot about your business and personal brand, so it’s important to understand how and why to pick the right email signature font. One of the easiest ways to choose a font is to create your signature with an email signature generator. The generator will let you choose a recommended font based on style and compatibility (a font that displays properly on most devices and systems).

If you want to figure out which font is the best for your signature, you need to consider two factors: the practicality and the psychology. Let’s take a closer look at both.

 

Choosing a Practical Font

When it comes to choosing a font, you want something practical. That means a font that is both 1) easy to read and 2) displays properly on all types of platforms (Mac, PC, Android, iOS, etc.).When it comes to clear, legible fonts, you want to stick to two font families, serif or sans-serif.

 

Serif Sans Comparison

 

Serif fonts are more often used for print while sans serif is more common for digital, although both of them are favorites for print and digital media alike. The other great thing about serif and sans serif fonts is that they are “web safe fonts,” meaning that they are pre-installed on most computers, operating systems and mobile devices. It’s extremely important to choose a web safe font so that your email signature displays exactly as you intend it to. On the flip side, if the font isn’t “web safe” and the recipient’s device does not recognize the font, it could display in a completely different font that you have no control over.

Find out more about:  Are You Losing Money With Every Email Your Company Sends?

 

Choosing a Font Based on Psychology

Now it’s time to look at the psychology behind the styling and appearance of fonts, which is also known as typography. Various studies have shown that certain fonts can affect the reader’s emotions and perception of the material they are reading.

According to a study by Wichita State University, Serif fonts are perceived as being “stable,” “practical,” and “mature.” Meanwhile, sans-serif fonts were perceived as neutral; they didn’t evoke any positive or negative emotions and are, therefore, considered a safe, all-purpose type of font to use.

Once again, serif and sans-serif fonts are the winners. Not only are they practical for digital communication, they also convey an image of stability and do not evoke strong emotions from the reader.

 

The Best Email Signature Fonts

Serif and sans serif fonts are the clear winners since they meet both the practical and psychological needs. But, within the serif and sans serif typefaces (or font families), you still have quite a bit of choice. So which are the best of both worlds?

At WiseStamp, our design team recommends using Verdana or Courier from the sans serif family and Georgia from the serif family. You can easily try out all three fonts using our email signature maker and see which one you like best.

COURIER

Courier

 

GEORGIA

Georgia

VERDANA

Verdana

CHOOSE YOUR FONT

WiseStamp font selector EDIT

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Written by Rachel Solomon
Rachel is a Content Crafter at WiseStamp and a journalist who loves sharing information that helps small businesses, startups, entrepreneurs, freelancers and all kinds of independent spirits. She believes that innovative, socially-driven business will save the world.

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  • Sharon Eucce

    Oops! “At WiseStamp, our design team recommends using Verdana or Courier from the sans serif family”
    Courier is a serif font.