Black Friday is the high holy day of the shopping season, which means every business wanting to make money will be having sales during this time. In fact, some of the deepest discounts of the entire year will be offered during Black Friday.
With so many great deals, it can become challenging for consumers to decide where to spend their money. That’s where inspirational Black Friday promotion ideas come in handy for small businesses. Standing out and capturing the attention of your target audience is how you’ll be able to win over someone’s business instead of your competitors.
What Is Black Friday?
Before we get into how you can develop an excellent Black Friday marketing strategy, you should get familiar with what Black Friday is in the first place.
You’ve probably at least heard of it. If you’re a new small business, this may be your first time having a Black Friday sale, so it’s OK if you don’t know too much about it! We’ll walk you through all the essential info.
Basically, Black Friday is the day after Thanksgiving in the United States when companies provide some of the largest sales of the year. It is regarded as being the beginning of the shopping season for the winter holidays, especially Christmas.
What Is the Meaning Behind Black Friday?
The meaning of Black Friday lies in the fact that it was the starting point for the time in the year when stores in America finally began turning a profit. This means that businesses everywhere, especially retail, finally shifted from being in the red to being in the black, money-wise.
Black Friday Marketing
So, how do you create a fool-proof Black Friday marketing campaign? We’re going to share the top 10 inspirational Black Friday promotion ideas that you can try out this year.
Each one of these has seen tremendous success when small businesses have used them, and we’re sure you will benefit greatly from them as well. Around half of all shoppers will be looking for Black Friday deals, so you need to know how to best capture the attention of your target market.
Alright, let’s get right into it!
1. Create a Sneak Peak
Sometimes, showing off less will intrigue people more. For example, you can show your audience ahead of time what products will be on sale exclusively on your website. This could be in the form of a teaser video of your products, a gif, or an email blast.
Remember: if you want to increase the chances of your newsletter subscribers checking out what you’re offering, make sure you have an email signature that is designed to get more leads and sales. There are several ways you can add an email signature that will get more people to your website, so take advantage of this.
With WiseStamp you can add a special Sales Promoter app to your email signature so that each email you send out will serve as a promotion for your upcoming holiday sale. You’ll find the Sales app in our list of featured applications
Promote your sneak peek on social media. Build up the hype so that people are virtually lining up at your online shop to make their purchases. If you want to do things on the cheap, you can head over to Canva and use pre-made templates for your Black Friday campaigns.
2. Unveil a New Product
People love something new and fresh. That’s why you should take the exceptional opportunity you will have on Black Friday and promote a new product that will only be available on that day. This can take your Black Friday marketing to the next level. Even if a previous customer only bought something once before, they may get interested enough in your new product and buy it.
There are two major ways you can unveil a new product. First, you can add it a few days before the big day. Who knows, this may even lead to more sales before Black Friday proper. The second way is to add the product on Black Friday.
A countdown timer can help make things more exciting as well. This product may be something that you decide will only be available on Black Friday. That creates a sense of urgency, which leads to action.
3. Spin the Virtual Wheel
You can gamify your Black Friday campaigns. One popular method is to spin a virtual wheel. This tiny added feature to your store’s website will drive your current and potential customers to stop by your website for a chance to win prizes, discounts, and coupons. This Black Friday marketing strategy is less about giving away great prizes and more about providing a fun experience. It indirectly creates a positive experience for both your brand and website.
4. Offer a VIP Early-Bird Discount
The early bird gets the worm, or discount in this case. Use your email list to send out an update on your latest featured products that will be discounted for Black Friday. To make a VIP early-bird discount hook work even better, you can use words and phrases like ‘limited’ and ‘almost sold out’ to create the idea of scarcity. Studies have found that people love taking risks when there is an added element of scarcity.
Black Friday Campaigns
The next few inspirational Black Friday marketing ideas are directly related to the campaigns that will be running for this shopping holiday.
Create a Countdown Promo Video
Another neat idea you can use that involves a countdown timer is creating a promo with one. This video will feature all of the products you will have on sale, but a week in advance. This can help generate more hype that will get people lining up come Black Friday to make their purchases. Once you’ve made a fantastic promo video, go ahead and promote it on your Instagram page.
Create a “Black Friday Exclusive” Post
What works really well on Facebook is a “Black Friday Exclusive” carousel. This would basically be a showcase of your featured products that are on sale for the shopping holiday. Use the tactic of scarcity to encourage people to get ready and buy them come Black Friday.
Partner Up With a TikTok Influencer
If you haven’t heard, TikTok is all the rage these days with Millenials and Gen Z, especially Gen Z. It’s not rare for TikTok influencers to get millions of views on their videos, so it’s an avenue you will definitely want to look into.
When looking for a TikTok influencer to help with your Black Friday campaigns, team up with someone who complements your brand. Set up the promo so that people have to swipe up to get to it.
Black Friday Promotion Ideas
People love promos, and what the people want, you deliver. Here are some of the best Black Friday promotion ideas you can try out as part of your Black Friday marketing strategy.
Extend Your Sale From Black Friday to Cyber Monday
For the past 15 years, Cyber Monday has become the de facto continuation of the Black Friday sales that have been going on for decades. Cyber Monday was created in the mid-2000s to get consumers to buy things from online stores. It’s become an incredibly popular shopping holiday, especially when it comes to digital goods.
You can take advantage of the entire four-day period between Black Friday and Cyber Monday. That means extending any sales and offers you may have from Black Friday all the way to Cyber Monday.
Hold a Different Sale Every Hour
If your online business has a more extensive following, you can take advantage of an exciting, fast-paced idea involving holding a different sale every hour. You can start at Midnight on Black Friday and have 24 separate sales. That’s going to potentially skyrocket the number of sales you get, especially if some products aren’t even available until a certain time.
Give Away a Free Gift With Every Purchase
Who doesn’t like free stuff? When you give away a free gift with every purchase on Black Friday, people are more inclined to buy your products. A common tactic used by small businesses is to give away something that’s worth under $2.
To help spread the word about your freebie giveaway, feature it on your store’s homepage. This gives it maximum visibility. You can place an order requirement on receiving the gift, such as requiring people to spend $75 or more to receive it. If you’re running on high margins, you can also simply give away a free gift with every purchase.
Offer a Buy-One, Get-One 50% Off
Another Black Friday marketing tactic that works wonders is buy-one, get-one 50% off. This is basically upselling people to buy more than they would have originally. You can even make a variation of this, such as offering 50% off everything on the morning of Black Friday, then buy-one, get-one 50% off during the afternoon.
Black Friday Marketing Strategy Example
Now that you know the best Black Friday promotion ideas, it’s time to take a look at an example of a winning Black Friday marketing strategy.
MeUndies is always on top of their Black Friday marketing game. They created a unique Black Friday marketing strategy that involved an exclusive Facebook Live party that garnered over 13,000 views, with a 25% conversion rate. There was even a live DJ and a dance contest! This even led to a lot of word-of-mouth marketing, given how unique it was. Over 660,000 people found out about the event.
Black Friday is a once-a-year opportunity that every small business should take advantage of. In fact, it’s likely that you will make the majority of your annual sales during Black Friday, or between Black Friday and Cyber Monday.
With these top inspirational marketing ideas now in your possession, you can boost your sales even more by creating hype and offering incentives to your audience.