As a small business owner persuasive technology can be one of the most impactful methods to use when trying to gain more clientele. By using methods such as persuasive technologies may help you increase your sales and drive traffic to your webpage.
PT can be defined as technologies used to change, alter, and influence behaviors of users and or potential clients without force. The design of persuasive technologies can be seen as a particular case of design with intent.
What are Persuasive Technologies Tools?
When a system acts similar to a persuasive tool that is embedded in the design. This can be shown by calculating, measurements, monitoring the user engagement, and other features that work as a facilitator by processing data motivator and guidance for users through the task or process, reinforcing the behavior, and causing the cost-benefit ratio to be more attractive to the user.
Why are these tools so important?
In today’s online market place there are hundreds of people just like you who are trying to differentiate there brand. Due to the congestion, this can be difficult, as a retail marketer you must find a way to capture the addition of an uninterested user crossing your platform by chance.
Fortunately for you, you have come to the perfect place. We have multiple techniques that can guide you to your goal!
On your website, when offering product/service, badges can be extremely effective in triggering users to feel that product/service will not be in reach the next time around. By providing badges such as sold out or limited edition available will give the users an unfulfilled feeling which will potentially cause them to purchase the product or service.
An increasing number of online marketers are implementing badges that relate to the top five psychological hacks for marketing
Tunneling is a design principle that is used to guide users through a purchase experience by providing information that is based on specific user information reports. Because the information is personally relevant to the user, it is more effective, persuading the user to adopt certain behavior implied on the personal information
For example, When a user has been searching for a certain product or service online, after a few days that same user will receive different types of advertisements in the same field of products and services they have previously searched for.
3. Tailoring – Cart Abandonment
The Tailoring design principle claims that when information and programs are created to only specific aspects of the user. All other irrelevant information is excluded, and the systems are more likely to persuade the user throughout the process. Not only they become more interesting to the user, but they also become more effective, increasing the user’s success rates and motivating the user to continue the process.
For example, Retargeting campaigns or segmented advertising can capture the attention of individuals by reminding them of relevant products that appeal to them personally
4. Suggestion Systems
This process simplifies complex behaviors by simplifying the decision or narrowing it down. When a user perceives a task as easier to accomplish, the perceived behavior will benefit and automatically compare it to the effort necessary to become stronger, influencing the user to adopt the behavior more smoothly.
For example: recommending a certain product/ services that the user has been recently looking at will double the chance of that same users to purchase the item/ services recommended.
Keep in mind, don’t offer very similar products that completely look alike but something slightly different.
Overall, all these approaches will help you improve customer retention by creating a powerful line of differentiation for your business. However, it’s important to note that do not go overboard with all persuasion triggers. keep it classy, and customers will come running.