Written by Anastasia Sviridenko
Anastasia Sviridenko is a content marketing enthusiast always striving to make her content more useful and engaging. When she’s not working, you can find her taking a walk in the nearest park or browsing bookstores.
To stay ahead of the game with your small business, you have to try various means of promotion. Texting happens to be one of them. Here are some statistics to help convince you to leverage text messaging for your small business.67% of cell phone owners check their devices for calls, messages or alerts even when they don’t hear their phone ringing or vibrating. And 82,1% have stated that they open every single text they get, and they do this within three minutes of receiving it.
Isn’t that a quick way to get information to a consumer? Moreover, customers are willing to receive messages from your company. In this survey, 3/4 of respondents have stated that text messaging serves to improve the overall brand experience when communicating with companies. So now you can feel free to start sending promotional texts to your customers. Don’t overdo it, though. The acceptable number is 2-4 marketing or promotional messages per month.
Discount coupons and vouchers is another nifty way to use SMS. The redemption rate for text coupons is 10 times higher than that for a paper coupon. This is basically due to the fact that customers have the SMS coupons with them as long as they have their phones handy, which is almost always. That said, paper coupons can be easily lost, and are less cost-effective.
With SMS, you can actually improve customer service. By simply sending an appointment reminder, a delivery notification, or an order confirmation, you will make your clients feel like they are cared about. This will add credibility to your business, and help build trustworthy relationships with the customers.
Appointment reminders can dramatically decrease the number of no-shows, which have always been an issue for every appointment-based business. SMS reminders have proven to reduce the number of no-shows by as much as 40%. Why not use them for your business then?
Text messages can be used not only to deliver information to the customers, but also to collect it from them. Wondering what your clients think about the new product? Where would they want the new store to be located? Just ask them by sending a text. Write clear and concise instructions on how to vote, and soon you will start receiving valuable customer insights.
All of the above advice was aimed at working with clients. Now let’s think inside your company. How can SMS be utilized to improve communication with your staff? As we’ve learned earlier, a person is most likely to open a text within the first three minutes of receiving it. That’s a fast way to get information to your coworker. If a department meeting, or an appointment with a client have been canceled, a text message is probably the quickest way to notify your employees. You can also send your coworkers seasonal greetings and corporate discount offers via SMS.
Marketing and promotion, customer retention, collecting insights, and communicating with employees – this is all just the tip of the iceberg when it comes to using SMS for business. See more details in the infographic from TextMagic below. How would you use text messaging for your company?”