The way we find information, products, and services almost always starts with a Google search. So when Google makes any sort of changes to its algorithm, it’s big news. And earlier this month, Google announced a core update to its algorithm. What does that mean?
Any changes to the Google algorithm affects how search results are ranked and displayed. As a business, your site could be on the first page of Google’s search engine results page (SERP) one day, and then drop in rankings as soon as the algorithm changes. The Daily Mail news site, for example, so an alarming 50-percent drop in search traffic after Google rolled out its latest algorithm update.
What does this mean for anyone who has a website?
We’re glad you asked!
Google’s June 2019 Core Update: What now?
If you have a website, check your Google Analytics and Search Console data reports throughout the entire month of June and into early July. As a best practice, you should check your web analytics on a weekly basis, but it’s especially important to pay attention to this time window to see if your site has lost traffic.
My site has lost traffic, now what?
If you’ve noticed a drop in traffic after the core update, don’t panic. Do not rush to start tweaking your SEO just yet. For starters, there is not much you can do to respond to the algorithm at this time. Since it’s just been released, it’s too soon to notice patterns or understand what could hurt or boost your SEO. Just keep performing SEO best practices, which means your web content adheres to the “EAT” model- expertise, authoritative and trustworthy.
The world of SEO constantly changes as Google improves and tweaks its algorithm. There is no surefire way to guarantee your SEO ranking won’t suffer after Google updates its algorithm, but, nonetheless, it is extremely important to stay informed of these updates and regularly check your web traffic reports. Keep monitoring SEO news sources like Search Engine Journal and Search Engine Land for further analysis of Google’s core update. We at WiseBrand will also keep you informed of the major updates as they are announced