WiseStamp for Business
Marketing resources from around the web

Learning who your customer is, and what makes them tick is key to successfully marketing your business, and growing your customer base. We've collected some great articles to help you better understand your customer, and online tools to increase conversions and get better customer feedback.  

• 5 Ways to Know What Your Customers Want Before They Do
• Marketers, Do You Really Know Your Customers?
• To Succeed as an Entrepreneur, Know Your Customer
• 8 affordable tools to help optimize for conversion and understand your users better
• 14 Customer Feedback Tools for Small Business

Branding is about defining your message and what your business stands for, so your customers can understand what you offer in relation to your competitors. We've taken the best articles we can find on the web to help you define your corporate brand, and stand out from the crowd.  

• What is Branding? And Should Small Businesses Care?
• Small Business Expert: What's The Value Of Your Business and Personal Brand?
• How to Find Your Brand's Voice
• Why Most Startups Get Branding Wrong (and How to Fix It)
• 4 Questions you Should Ask Yourself Before Branding your Startup

Today Search Engine Optimization (SEO) doesn't mean just stuffing your page with the right keywords, but answering the questions that your customers are asking. The articles below will help you to optimize your website effectively for search engines, including how to effectively use social media and content for enhanced SEO.  

• The 100 Best Free SEO Tools & Resources for Every Challenge - Interactive
• What Is SEO / Search Engine Optimization?
• SEO Basics: 8 Essentials When Optimizing Your Site
• The Importance of Social Media to the SEO World
• The Basic Guide to SEO: 5 Latest Trends and Tips for 2015

Yes, content is King, but in today's crowded online world it isn't enough just to update your blog every now and again. Your content will only get viewed if it is interesting and relevant to your potential customers. We've gathered together some great resources to help you craft perfect content to bring in relevant traffic and leads to your website.  

• How to Find 200+ Blog Headlines that Work… in a Single Click!
• 21 Tactics to Increase Blog Traffic (Updated 2014)
• What is Content Marketing?
• 5 Content Marketing Questions Every Entrepreneur Should Ask

Paid Search, including PPC campaigns, are one of the key methods of Search Engine Marketing, alongside Search Engine Optimization. Here you'll find the best articles on the web to help you find the best tips and tools for paid search, so you get the best ROI for your money.  

• 5 critical mistakes that can kill your PPC campaigns
• What Is SEM & Paid Search Marketing?
• Four AdWords Mistakes That Drag Your CTR Down
• 9 PPC Tools That’ll Give You a Leg Up on the Competition
• PPC Advertising: 5 Daily Activities to Grow Profits

Using social media to successfully promote your business is all about choosing the right social media channels to market to your audience. We've complied some great articles to help you figure out the where, when and how of creative social media marketing.  

• 26 Creative Ways to Publish Social Media Updates
• Advanced Marketing Techniques to Help Your Twitter Account Take Off
• 6 Facebook Marketing Tips for Managing Your Facebook Page
• The 5 Biggest Misconceptions About Using Instagram for Business
• Grow Your Business With Pinterest

Whilst Email Marketing is most definitely alive and kicking, it takes a whole new skill set to get you customers' attention, and not land up in their spam folder. Check out these great articles to kick your email marketing campaigns up a notch, and bring you the results you want.  

• 5 Tips to Boost Your Email Marketing Efforts
• 15 Email Marketing Tips For Small Businesses
• A Beginner’s Guide to Successful Email Marketing
• The Most Overlooked Email Marketing Strategy: Segmentation
• 8 free email marketing tools to optimise your email campaigns

PR is the art of getting coverage at the right time, in the right places. Meaningful coverage can include both traditional press, and popular blogs and news sites in your field. We've collected articles to help you figure out  how to perfectly craft your story, and where and who you should be pitching it to.  

• 7 Steps To Get Press Coverage For Your Startup
• Pitch perfect: A startup’s guide to getting coverage
• Time for Guest Blogging With a Purpose
• The Ultimate List of Blogs that Accept Guest Posts
• How To Pitch To The Press: The 8 No-Fail Strategies