WiseStamp for Business
Marketing resources from around the web
Links to great articles
to help you market your business better online
TOPICS
Understanding your customer
Learning who your customer is, and what makes them tick is key to successfully marketing your business, and growing your customer base. We've collected some great articles to help you better understand your customer, and online tools to increase conversions and get better customer feedback.
Branding
Branding is about defining your message and what your business stands for, so your customers can understand what you offer in relation to your competitors. We've taken the best articles we can find on the web to help you define your corporate brand, and stand out from the crowd.
Search Engine Optimization (SEO)
Today Search Engine Optimization (SEO) doesn't mean just stuffing your page with the right keywords, but answering the questions that your customers are asking. The articles below will help you to optimize your website effectively for search engines, including how to effectively use social media and content for enhanced SEO.
Content Marketing
Yes, content is King, but in today's crowded online world it isn't enough just to update your blog every now and again. Your content will only get viewed if it is interesting and relevant to your potential customers. We've gathered together some great resources to help you craft perfect content to bring in relevant traffic and leads to your website.
Search Engine Marketing- Paid Search
Paid Search, including PPC campaigns, are one of the key methods of Search Engine Marketing, alongside Search Engine Optimization. Here you'll find the best articles on the web to help you find the best tips and tools for paid search, so you get the best ROI for your money.
Social Media Marketing
Using social media to successfully promote your business is all about choosing the right social media channels to market to your audience. We've complied some great articles to help you figure out the where, when and how of creative social media marketing.
Email Marketing
Whilst Email Marketing is most definitely alive and kicking, it takes a whole new skill set to get you customers' attention, and not land up in their spam folder. Check out these great articles to kick your email marketing campaigns up a notch, and bring you the results you want.
PR
PR is the art of getting coverage at the right time, in the right places. Meaningful coverage can include both traditional press, and popular blogs and news sites in your field. We've collected articles to help you figure out how to perfectly craft your story, and where and who you should be pitching it to.

- 7 Steps To Get Press Coverage For Your Startup
- Pitch perfect: A startup’s guide to getting coverage
- Time for Guest Blogging With a Purpose
- The Ultimate List of Blogs that Accept Guest Posts
- How To Pitch To The Press: The 8 No-Fail Strategies
