8 Top Tips to Help You Optimize Your Email Signature - WiseStamp

2013-07-08_1601We take pride in helping our customers achieve the best results with WiseStamp!

We compiled a list of 8 tips and best practices that will help you constantly make the most out of your signature campaigns and put your WiseStamp Email Signatures to work:


Quick overview:

  1. Place a Call to Action in your emails.
  2. Keep it fresh – Constantly update and manage your signature tagline link!
  3. Include your Social Networks – Twitter / Facebook in your signature.
  4. Link to your latest updating Company news & blog posts.
  5. Promote your upcoming Events and Webinars
  6. Run special email signature Offers, Up-Sales and Promotions
  7. Grow your Newsletter readership
  8. Motivate clients to rate your product or service and provide you with customer feedback



In detail :

  1. Place a Call to Action in your emails.

    • Make sure to include a clear call to action as part of your company-wide email signature – whether it’s a link, promotion, sale or newsletter subscription, adding one clear call to action to the bottom of all your company communications will make an immense difference and have an immediate impact.

  2. Keep it fresh – Constantly update and manage your signature tagline link!

    • Constantly updating your company-wide email signature with a relevant and fresh call to action is a proven method to increase awareness and click through rates. With WiseStamp you can easily update and manage your tagline-link and marketing message across your entire company.
      To achieve optimal impact we recommend you to update your call to action on a weekly basis.

  1. Include your Social Networks – Twitter / Facebook in your signature

    • Your email signature is a great opportunity to promote your social activity and grow your fan base. By adding your Twitter, Facebook, Youtube, Linkedin and other social networks into your company-wide email signature, you will be able to increase your fan base and keep your clients connected and engaged with your brand.

  2. Link to your latest updating Company news & blog posts.

    • Another great way to keep your clients constantly informed with your latest company news is to use the RSS email app. The RSS app will automatically update your entire teams’ emails with a link to your most recent news or blog post, helping you to seamlessly share your latest news and drive more traffic to your sites.

  1. Promote your upcoming Events and Webinars

    • Planning an event, conference or meetup? Use the power of your outbound company emails to promote it. Many of our clients find it useful to include a registration link to their upcoming Webinar.

  1. Run special email signature Offers, Up-Sales and Promotions

    • Make your direct email communication a unique channel to drive more sales and push promotions.  Incorporate a custom sales banner,  Special discount offer or Product up-sale in your Tagline. Multiply the amount of employees you have, by the amount of emails they send on a monthly basis and you will realize the amount of business opportunities that can be gained through offering an effective signature sale offer.

  1. Grow your Newsletter readership

    • Include a link to your Newsletter subscription and grow your readership.

  2. Motivate clients to rate your product or service and provide you with customer feedback

    • Many of our clients find it useful to include, in the bottom of their support communications, a motivational call to action to rate their product and service by linking to their product listing or a feedback form. Your support emails are a great opportunity to motivate users to provide you with valuable insights, feedback and 5 star ratings.

Pick and choose what works for your from these 8 tips and kick off your email signature campaigns. Monitor your successes and constantly keep optimizing your signature campaigns until you have found the best way to get the most out of your WiseStamp empowered email signature.