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The 4 Reasons Why Your Digital Marketing Team Needs a Team Signature

signature with pen

 

As a marketing professional, you probably know all about the power of a fully optimized email signature.

I don’t need to tell you about the possible far-reaching effects of a good signature, and how it transforms each email that you send into a marketing opportunity. You probably know all about this already. But what you might not be aware of is the importance of establishing a consistent signature for all members of your team, if you really want to put your best foot forward with each email that you, and your staff, send out.

So why is it so important to have a standardized email signature for your team?

1. Branding:

When each team member’s signature contains the same information, presented in the same format, with the company logo and the company colors, the signature becomes a part of your overall branding. As a marketing professional it’s especially important to demonstrate your knowledge of branding and image, which extends to all of your communications.

2. Professionalism

Animated images, political rants and religious quotes have no place in a business signature, especially for a professional marketer. Rather than risk having your employees go overboard in individualizing their signatures, introduce a standardized template for everyone on the team. Each email your employees send out has an impact on the way the recipient views your company, so make sure that the impression made is a good one.

3. The Perfect Marketing Tool 

A standardized email signature can be the perfect marketing solution to promote your company’s website, blog or even a special achievement or event. By including the information for a particular website or event that you want to promote you can draw in high-quality traffic with each email that you send out.

4. Because you care about your clients.

Caring about your clients doesn’t only mean that you provide great marketing services. It also means that you make it easy for your clients to get in touch with you. A standardized email signature can make it simple for your clients to reach your team, using the channels your team, and your clients prefer. Links to your company’s social accounts will also encourage your email recipients to connect with you there.

Does your marketing team have a standard email signature? What are some of the way that you’ve seen it benefit your team?

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