The Five Things You Need In Your Law Firm Email Signature

 

attorney email signature

An email signature is a powerful marketing tool that affects the psychology of your email recipients and how they perceive you.

By creating a standardized, professional and helpful email signature for your whole firm you send the message that your firm means business.

Here are the five elements that can help you create the right email signature for your law firm:

1. Phone Numbers

Did you know that 40% of people don’t leave a landline number and 72% don’t leave a mobile number? Don’t make that mistake. Make it easy for your clients to contact your lawyers. The easier it is for clients or potential clients to get in touch with you, the easier it will be to do business with your firm.

2. Your Firm’s Logo (in addition to your firm’s name)

Including your firm’s name and logo will give your law firm a put-together and professional look. It will also increase your law firm’s awareness. Make sure to use an email signature tool, like WiseStamp, so that your logo does not show up as an attachment. (A logo that comes as an attachment can clutter the recipient’s inbox and in many cases show up as a blank square.)

3. Disclaimer

Lawyers disclaimer which is why you’ll find disclaimers that are longer than the email itself. It’s best to try to keep it short. Stick to what your jurisdiction requires and/or Bar recommendations.

4. A Link to your Law Firm’s Website and Blog

Don’t miss the opportunity to boost traffic to your law firm’s website or blog. A simple link is an unobtrusive and effective way to promote your firm’s brand and establish it as a trusted resource for legal information. Using WiseStamp’s “latest blog” app, you can make sure all lawyers are driving traffic to your latest blog post, without the need for you to make updates.

5. Social Media

Social media is changing the way we do business, and it applies to lawyers also. With 14% of law firms obtaining clients using social media networks, social media platforms could be an untapped reservoirs of new business your firm is missing out on. Make it easy to connect and engage with your firm and lawyers. Don’t forget to include these powerful channels in your firm’s signatures.

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An email signature is a great way to drive more business. Make sure you do it right.

Do you have any comments or questions about corporate email signatures? Let us know in the comments below.   

 

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Written by Liat Behr
Liat is a content wordsmith at WiseStamp and copywriter at Ink of Imagination. She delights in creating and sharing valuable tips and helping businesses craft effective content. When she’s not writing content, she can be found in the world of fiction, embarking on adventures with her characters.