9 Best Facebook Pages All Non-Profits Should Follow

9 Best Facebook Pages All Non-Profits Should Follow

 “The great news about the new world of communications we live in today is that everybody has a shot. Build a great product, get the word out to a few people, make it easy for people to share with their friends, and you can win without spending a boatload.”  – Dave Kerpen, co-founder and CEO of Likeable Media

In his book Likeable Social Media, Dave makes a great point. But as a non-profit organization, instead of building a great product, you’re going to be focused on providing a great service, one that assists thousands of people and inspires thousands more.   

Social media has turned advertising on its head by empowering consumers on the one hand and enabling advertising to become content-personalized on the other. Facebook specifically has revolutionized the concept of liking and sharing experiences, and in doing so, has prompted communication between people and their favorite non-profits.

In today’s day and age it’s vital to get on board. Many non-profits know this but are not sure how to use their Facebook pages to get people talking, encourage conversation and prompt people to like and share their cause.

The following 9 Facebook pages are examples of non-profits who are doing a great job. Follow them to understand how to make use of fantastic content and touching images and how they engage in conversations.

  1. Do Something is out “to make the world suck a little less.” Do Something’s 4 million members take on campaigns that impact every cause from poverty to violence, inspiring people to make a difference with “any cause, anytime, anywhere.”

Join 3 million young people.Any cause, anytime, anywhere.http://www.dosomething.org

Posted by Do Something on Thursday, April 17, 2014

Why your organization should follow them:

  • They have 1.7 million likes
  • They put their money where their mouth is – by attracting your attention to a problem and in the same breath encouraging you to become actively involved in the solution.  
  • Some posts focus purely on positivity and on our individual ability to effect real change with inspirational quotes
  • Their page is a stroke of inspirational magic that makes you to want to become actively involved in important causes and do something!!   
  1. World Association of Girl Guides and Girl Scouts (WAGGGS) is the largest voluntary movement in the world that is dedicated to girls and young women. Their mission is to help girls and young women maximize their potential and become responsible global citizens.


Why your organization should follow them:

  • Their Facebook page has 91,000 likes
  • Many of their posts incorporate links to relevant websites or include hashtags that make good use of Facebook as a platform to other media
  • Their posts receive hundreds of likes and many shares
  • Their post lots of pictures of girls benefitting from and engaging in various Girl Guide or Girl Scout activities all over the globe
  • They always respond to questions posed to them
  1. St. Jude Children’s Research Hospital is a unique research hospital that helps children fight life-threatening diseases such as childhood cancer. St. Jude is dedicated to advancing cures through research and treatment and do not deny any child care based on race, religion, or a family’s ability to pay.


Why your organization should follow them:

  • Their personal stories and photos effectively engage volunteers, donors and well-wishers
  • Their brand is strengthened through comments left by people who were helped by St. Jude’s or know someone who was
  • Their posts focus on the child benefitting from a service they provide and in this way others learn of the good work they do
  • Families, volunteers and donors can find out about special activities taking place at St. Jude
  1. charity:water is an organization focused on bringing clean and safe drinking water to people in developing nations.


Why your organization should follow them:

  • Their Facebook page has hundreds of thousands of likes
  • They have hundreds of good reviews, hundreds of likes and some posts get over  100 shares
  • Their feed reflects their mission statement with plenty of great pictures of people that have been personally affected by their projects
  • Their feed is full of updates on projects or relevant upcoming events, always linked to webpages or include hashtags
  • charity:water’s work looks so important, exciting and adventurous, you’re immediately inspired to get involved
  1. Plan Canada is a global movement that helps support social justice for children in developing countries across Africa, Asia and the Americas by providing people with necessary tools to break the cycle of poverty.


Why your organization should follow them:

  • Their message is strong and effective, giving your a feel for what they accomplish and what they stand for
  • They engage their followers by respectfully responding to both positive and negative feedback and by promptly and appropriately addressing the concerns that people have shared with them both in responses to reviews and in responses to personal posts
  • Along with posts advertising their various good works next to pertinent photos (usually of either smiling children or of natural disasters, depending on the subject), their feed is full of:
      • personalized stories of sponsored children
      • posts that elicit user responses such as quizzes – and by doing so promotes awareness in a fun and interactive way  
      • posts they have shared from other organizations with like-minded goals
  1. The Special Olympics empowers individuals with intellectual and physical disabilities to become physically fit, productive and respected members of society through sports training and competition. Many posts contain personal and inspirational stories of these athletes.


Why your organization should follow them:

  • Their Facebook page is wonderfully upbeat, positive and inspiring
  • Many posts gets thousands of likes and hundreds of shares
  • Their page strengthens their mission by encouraging discussion regarding acceptance and inclusion of all people, regardless of race, religion, ethnicity or cultural differences
  • They link to current stories as the trigger for both conversation and doing concrete things to help include all people regardless of their differences
  1. Caregiver Space is a unique organization whose focus is to offer a safe forum for caregivers. The organization helps and encourages caregivers to foster relationships and connections that helps them take care of themselves, helping them to take better care of their charges.


Why your organization should follow them:

  • They identify as a community who understands and is always available – directly underneath their “like count” is a link to to contact them at any time. The title “open always” invites all caregivers to become a part of the community.
  • You can tell there’s a wonderful, supportive community here as the vast majority of posts generate considerate and helpful responses. This type of engagement inspires others to get involved and/or to give where they can.
  • Posts deal with a large range of aspects of the caregiver’s life, from helpful articles on topics such as dealing with death and dying at home to how to eat healthy breakfasts for on-the-go mornings and how technology can help reduce caregiver burden and personal stories. Some of these types of posts generate thousands of likes.
  1. Doctors Without Borders/Medicines Sans Frontiers (MSF) is an international,  independent, neutral and impartial medical humanitarian organization that assists people whose survival is threatened by violence, neglect or catastrophe.


Why your organization should follow them:

  • Their posts generate thousands of likes and hundreds of shares, as well as a lively discussions of current issues
  • Their feed is packed with up-to-date stories about crises in many countries, but always include a personal touch, such as the doctor’s own story
  • The page draws you intimately into the lives of affected people and really makes you want to do something useful
  • They have “donate to MSF button” right under cover photo that links you right to the donation page without having to search on the side for it  
  1.  The Humane Society of the United States is the largest and most effective animal protections organization in the world, that seeks to create a humane world for all animals, including people.


Why your organization should follow them:

  • They have 2.3 million likes and their posts generate tens of thousands of likes and shares
  • They’re very active in engaging their audience, replying to many comments and always answering questions
  • They channel the media storm created animal issues and integrate it into their own message by providing appropriate links to websites and including hashtags
  • Many posts are accompanied by photos of cute animals in distress. These tug at the heartstrings and inspire you to join the cause (which is easy to do with the “become a member” button right under the cover photo


Which Facebook pages does your organization follow? Let us know in the comments below.