Five ways to optimize your corporate email signature

Your team’s email signature is a crucial part of your marketing branding, so don’t neglect it just because it is at the end of your email. A professional signature can signal to clients that you are a serious company, and can make team members feel more united when everyone has the same professional signature on all external communications.

large signatures pic

Not only is your email signature an opportunity for branding your business, it can also be a great way to promote your social media sites, a special sale or event, or even easily collect feedback from the customers you are interacting with.

With all this in mind, don’t let your email signature be an afterthought. Take the time to do these five things to optimize it.

1. Add your photo to your signature

An email signature with a photo shows that you are a real person, and gives you extra credibility with current customers or potential leads. Pick a photo that isn’t too blurry, and doesn’t show others in the image. You should look friendly but professional, so a smile is always a good idea.

customer success signature with photo

2. Add your company logo to all your team signatures

By adding your company logo to your email signature you are reinforcing your company branding with every message, and presenting a professional face for your business. Make sure you use a logo that is well-sized, with crisp colors and font, as it is representing you and your business.

3. Add a link to your website to your team signature

Your logo tells your contact who you are and which company you belong to, but don’t forget to link directly to your business website in your signature to drive relevant traffic, and collect leads. The people you are emailing already know you well enough to be in touch, so this is a great opportunity to convert them to customers or clients.

social signature

4. Add social media buttons to your email signature

Your email signature is a wonderful opportunity to market your company and drive traffic to your company Facebook, Twitter or LinkedIn pages, so don’t forget to add social media buttons to your team email signature. Choose your buttons carefully so they are the ones that are most important to you, and you don’t overcrowd your signature.

 5. Incorporate your company branding into your signature.

Since your signature is the last thing the person you are communicating with will see, make sure it is memorable and matches your corporate branding. Something as simple as changing the colors to match your company logo makes your look more professional, and more likely to be remembered.
By standardizing your team signature you create a strong brand for all your employees across all external communication. You also remove problems caused by individual signatures, and make sure that every signature contains the relevant corporate information.

newsletter signature

Looking for more ways to optimize your corporate email signature? You can also add a banner, ask for feedback, link to the latest company news or promote a sale or event.

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