Why every B2B Business should be running webinars

You could be missing out on more than just lead generation if you are not holding webinars as part of your B2B marketing strategy.

If you think that you don’t need webinars to be a part of your B2B marketing needs then you need to think again. Webinars are not only a fantastic way to generate a list of contact details for qualified leads, but also offer other benefits to your marketing efforts that you might not have previously thought of.

An opportunity to promote your expertise

By creating a b2b webinar as part of your sales strategy you are giving away free information to the people who choose to take part. This free information that you share provides value to your potential market, and establishes your expertise in your field. By providing value to the people who listen to your webinar, prospects are more likely to show an interest in both you and your product when they see your brand as the experts in your field.

An opportunity to receive direct feedback

Webinars are not only a great way to give out information, they are also important for getting feedback from your potential client base. By providing webinars you get to hear the questions that your prospects may have, and directly answer them. By running a Q and A session at the end of your webinar you also allow your potential clients to hear questions from others that they might not have thought of. By getting feedback that might be harder to obtain in other ways you also add to your understanding of what information your prospective leads are looking for. This information can be invaluable for your future marketing efforts.

A valuable way to create future marketing content

Don’t forget that b2b marketing or sales webinars are also a creative way to generate expert level content. Not only is the webinar itself great marketing material to be shared with future prospects, but the presentation that accompanies it, and any marketing material you generate alongside it, including charts, case studies, etc is future content marketing material, specifically aimed at your target audience.

Once you’ve chosen a topic for your webinar you need to promote it effectively to bring it to the audience you want. Remember to utilize your social channels to find and connect with high quality potential leads, as well as adding it to your team email signature to generate further interest and increase signups.

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