Promote Your Business through Your Email Signature: Be consistent
Your email signature is one of the most cost-efficient marketing tools you will ever encounter on the Internet. This is because email signatures contain very important information about you and your business in a way that is short and to the point. However, it also has to entice an individual to click on any links contained within it or to contact you through other means of communication. It is automatically added to the end of your emails so that you don’t have to type the signature over and over. That is why it has to be perfect from the beginning so that you’re not constantly and unnecessarily changing it.
If you’re still not convinced that an email signature can promote your business, take this into consideration:
If you have 20 employees in your business and they send 20 emails a piece each day, this translates into 400 emails being sent each day. That turns into 2000 emails per work week. Now imagine having a marketing message attached to the end of all 2000 emails. Your employees do not have to initiate special marketing campaigns to get the message out. Instead, the message is being conveyed while carrying on usual business.
However, it is important that your email signature is consistent amongst everyone in the business. This means that the message will be the same. The only thing that will be different about the email signature is that the name of the employee sending the email will be there with their particular title within the company. This is an effective means of business promotion because one person receiving emails from different people within the company will receive the same message.
If you’re wondering how to create an effective business signature, it is true that you can start from scratch. There is no doubt about that. But the question is whether or not you want to start from scratch. The truth is that you don’t have to. You have tools such as WiseStamp, www.wisestamp.com, which is a Firefox extension that will tack your professional email signature onto your gmail, Yahoo, AOL Mail, or Hotmail account. This can be done for every employee within your company so that you have a professional looking email signature that is consistent throughout the whole company, is easy to understand, and even looks exciting to the email recipient.
You have to keep in mind that anything that looks exciting is going to get the attention of others. Remember that your email signature is a type of representation of you. If it’s a mess, then you may be viewed as a mess. If it is nice, neat, easy to understand, and fun to look at, then your email recipients are going to think the same things about you.