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How to Create a Clickable Email Signature for Ultimate Conversion

Turn every email into a conversion opportunity. Learn how to create a clickable email signature that drives action, boosts engagement, and connects customers to your brand with a single, seamless click.

Create clickable email signature

Great business relationships have started thanks to a well-crafted, clickable email signature.

Email marketing is one of the most effective methods of communication between a business and its customers or prospects. After reading your email, an email signature with links makes it easy for your customers to take the next step, such as visiting your website, claiming a discount, or contacting you.

In this article, we’ll explore how to make an email signature with clickable links, the benefits, and some insider tips on creating effective signatures. We’ve also included examples of high-conversion clickable email signature examples for inspiration.

Key Takeaways

An email signature link provides a one-click access to the next step in the customer journey.
You add hyperlinks to your email signature to provide easy access to resources like social media profiles, landing pages, and contact numbers.
An email signature generator is the fastest and easiest way to create a professional clickable email signature.

What Is a Clickable Email Signature?

A clickable email signature has links that recipients can click to take a desired action. The link is usually a direct one-click access to the next step in the customer journey, whether grabbing a promotional offer or checking out your latest blog.

Its main goal is to improve user experience by enabling recipients to take action quickly without having to search for things such as phone numbers or social media profiles.

Key Elements to Consider

Below is a list of components you can cherry-pick from when designing an email signature with clickable links:

Clickable social media icons
Clickable phone number links
A link to your company or business website
Clickable links to special offers and promotions
A clickable image
A link to a booking or scheduling system
A clickable email address
Map link
Newsletter sign-up link
Links to other types of content

Benefits of Clickable Email Signatures

You mainly add links to email signature elements to encourage your recipients to take action immediately. Clickable email signatures help you achieve this by simplifying navigation in the customer journey. In other words, it provides your customers a direct path to where you need them in the marketing funnel.

Think about it: a clickable phone number makes contacting you much easier than manually copy-pasting the number into the phone dialer. Removing the friction of contacting you can lead to higher conversion rates if your customers are already interested.

Secondly, clickable email signatures can help establish trust with potential customers. Most potential customers want to learn more about your business before engaging with you. A clickable email signature link to your website, LinkedIn, and social media profiles is a great way to help them find more information about your products and services quickly.

Another reason you should use a professional email signature with hyperlinks is its high ROI. A clickable email signature is a free mini-banner in that it leverages existing interactions. Proper design can boost brand visibility and streamline communication, leading to easy lead generation.

How to Make a Clickable Email Signature

Now, let’s get to the flesh of this post: How to create an email signature with clickable links. There are four ways to do this, the easiest and fastest of which is using a clickable email signature generator like WiseStamp. We’ll go through each of them and let you pick what works best for your business.

Step 1

Create Text-Only Email Signature With Links

A text-only email signature is a basic signature without images, logos, or special formatting like colors. Most email clients, including Gmail, Outlook, and Apple Mail, have a signature editor you can use to design a text signature.

These email clients will also allow you to add hyperlinks to email signature elements, such as your social media and website.

While this is an easy option, a text-only email signature allows limited personalization, making it the least functional.

How to Create a Clickable Email Signature in the Outlook Website

Sign in to your Outlook account on any browser.
Click the settings icon at the top right corner of your screen.
Navigate to “Account” > “Signatures” > “+ New Signature.”
Type your signature text.
To make a part of the text clickable, highlight it and click Control+K (Windows) or Command (⌘) + K (Mac). You can also select the chain link icon in the toolbar.
In the dialogue box, paste the URL to your destination and click “OK.”
Lastly, click “Save” at the bottom to lock in your changes.

How to Make an Email Clickable on the Gmail Website

Open Gmail and log in to your account.
Click on the “Gear” icon in the top right corner.
Select “See all settings” and navigate to “Signature” > “Create New.”
Add your signature text
To make your image or text clickable, highlight it and click the “Link.” icon. Paste the destination URL and click “Apply.”
Scroll down and click “Save changes.”

Step 2

Design an HTML Email Signature With Hyperlinks

An HTML-based email signature is the most advanced signature you can design. Unlike a text-only signature, HTML allows you to add tables for layout and advanced features such as customized brand colors and different font sizes.

The biggest drawback of HTML email signatures is that they require at least some coding knowledge to design. Compatibility issues are another common issue if you decide to take this route. Your signature may appear correctly on one email client but look broken or poorly formatted on another platform. Designing an email signature using this method is often time-consuming because you must ensure it looks good across multiple platforms and mobile devices.

What most people don’t understand is that all email signatures are HTML-based. That said, a free signature generator like WiseStamp is the fastest way to design an effective email signature without having to code.

Step 3

Design an Email Signature in Photoshop

You can use Photoshop to design email signatures for different email clients. The advantage here is the high level of customization. Photoshop gives you full control over the design, allowing you to adjust fonts, sizes, spacing, etc., to match your brand and business needs.

However, Photoshop is a graphics and design tool, not an HTML editor. You cannot use Photoshop alone to design an email signature with clickable links.

The easiest workaround involves using the image you just designed as your email signature. You’ll need to hyperlink the image using your email client’s signature editor. The problem with this method is that the link directs to only one destination, like your website. You cannot individually hyperlink your contact number, logo, or social icons.

Step 4

Use a Signature Generator to Design a Clickable Email Signature

Using a signature builder is your best option if you want an advanced email signature with links in minutes but don’t want to code.

User-friendly tools like WiseStamp provides a variety of signature templates you can customize to match your brand needs. There’s no coding involved.

All you do is choose your preferred template, fill in your personal details like job title, contact information, and email address and upload the necessary images. Your email signature is ready almost instantly. Lastly, verify everything is accurate and click a button to install your signature automatically.

Examples of Clickable Email Signatures That Convert

Remember, a clickable email signature aims to help recipients take action without thinking too hard.

Designing a clickable email signature that converts requires prioritizing the most relevant information based on your business needs and the action you want your readers to take.

Include social media icons only if they reinforce your brand. Overloading your signature with unnecessary social media icons and links not only clutters your signature but may distract the reader from the main message.

Phone Number Links

A clickable phone number is a small but impactful feature that opens the dialer on mobile phones. It makes it easy for people to reach you with minimal effort.

A Link to Your Company or Business Website

A clickable website link provides quick access without the reader having to search for it manually.

Links to Special Offers and Promotions

A clickable link like “Save 70%, CLAIM OFFER NOW” is a subtle way of promoting your products or services without marketing directly in the email body.

Images

If you choose a clickable image, whether a logo, headshot, or banner, ensure it’s relevant to your brand. Stick to one or two and ensure they are web-optimized for faster loading times.

A Clickable Email Address

Just like a clickable phone number, a clickable email address allows your recipients to email you directly without having to copy and paste your address.

Insider Tips for Making High-Conversion Clickable Email Signatures

1. Less is more: A simple signature that is easy to scan is king. Overwhelming your recipients with too many links and unnecessary details only increases the likelihood of them dropping off.

2. Make sure your links are easy to identify: Ensure they are easily identifiable by underlining them and using blue color. It will help avoid confusion and attract clicks.

3. Make sure your banners look clickable: A banner that doesn’t appear clickable is as ineffective as having none. An effective banner should be visually appealing and inviting to click on desktops and mobile devices.

Still Don’t Have a Professional Email Signature?

Your email signature is your last chance at convincing potential customers to sign up for that newsletter or check out your products or services. Make sure it stands out and showcases your brand in a polished way. Get started today with our free clickable email signature generator. It works with all major email platforms and will create an email signature with links in five minutes!

FAQs

How do I add a hyperlink to my email signature in Outlook?

To add a clickable link to an email signature in Outlook, navigate to the “Signatures” section and open the signature you want to edit. Highlight the text or link you want to make clickable and select the “Insert Link” icon. Paste the destination URL and click “OK.”

What is a clickable HTML email signature?

A clickable HTML email signature has hyperlinked elements that take the recipient to a predetermined destination, such as a landing page, contact form, or website.

How do I add a hyperlink to an email template?

To add a hyperlink to an email template, highlight the text you want to make clickable and click the “Insert Link” icon. Paste the destination URL in the dialogue box and save.

How do I animate my Gmail signatures?

Email signature generators like WiseStamp make it easy to add animated signatures that are compatible with most email platforms.

What tools can I utilize to design an interactive, clickable email signature?

If you want to design a professional email signature with clickable elements with minimal effort, then the only tool you need is a signature generator like WiseStamp. Otherwise, you’ll have to combine a graphics design tool like Photoshop and an HTML editor.

How to make a phone number clickable in an email?

To make a phone number clickable in an email signature, type the phone number in the text space. Next, highlight the phone number and click the “Insert link” button. In the URL space, type “tel: your number.” For example, if your phone number is 07552245, you’ll type “tel:07552245.”

How to hyperlink email in signature?

To hyperlink the email in a signature, highlight the text you want to make clickable and click the “Insert link” button. In the link dialogue box, type mailto:youremailaddress@example.com. Remember to save the changes.