The Future of SEO: What Still Works When Google Keeps Changing the Rules | Insider Sessions
Two SEO experts break down what Google's biggest leaks and updates actually confirmed, and what's still just noise.
A 45-day core update. A leak of 2,500 internal ranking documents. AI Overviews eating click-through rates across the board. It would be easy to conclude that SEO is unrecognizable now, except the fundamentals that actually drive rankings haven’t changed nearly as much as the headlines suggest.
In this webinar, Ben Kazinik, Senior SEO Expert at monday.com, and Amotz Harari, Head of Marketing at Storydoc, cut through the noise around Google’s biggest recent shakeups to focus on what’s actually still true, what’s changed, and where SEO needs to go next, including a live website roast with real, practical fixes.
From a personal story about training an AI tool to match a brand’s voice so well it still got flagged 100% AI by a detector, to why the Helpful Content Update mainly punished programmatic SEO at scale, to a live teardown of real audience-submitted websites, this session is a grounded, no-hype look at where SEO is actually headed.
What you’ll learn
- Why AI is a legitimate tool for SEO ideation and research, but a risky one for publishing final content
- Why Google’s biggest recent leaks and updates confirm what quality-focused SEOs already suspected
- Why content quality remains the single biggest lever for SEO performance, even after a major algorithm shift
- How to think about SEO beyond Google, including Reddit, YouTube, and AI search platforms
- Why brand authority and established site size functions as an unofficial ranking advantage, and what smaller sites can do about it
- Practical, on-the-spot fixes for common SEO mistakes, pulled from a live audience website roast
Who this is for
This session is designed for SEO specialists, content marketers, and small business owners who need a clear-eyed, practical read on what’s actually changed in search, without the panic.
About the guests
Ben Kazinik
Senior SEO Expert, monday.com
Ben is a senior SEO expert at monday.com, focused on future-proofing organic strategy through Google’s ongoing algorithm shifts and the rise of AI-driven search.
Amotz Harari
Head of Marketing, Storydoc
Amotz leads marketing at Storydoc and brings a background as an SEO expert to his current focus on content strategy, quality, and measurable marketing performance.
About the hosts
Natalie Stenge
Content Manager, WiseStamp
Natalie leads content and webinar programming at WiseStamp, the leading email signature management platform trusted by over 1.5 million customers worldwide.
Daniel Zweig
CMO, WiseStamp