The Secret Ingredient to Your Brand Voice | Insider Sessions
Learn the framework behind employee-driven brand voice, real case studies, and why your company page reaches fewer people than your own team.
You’ve built the brand guidelines. You’ve got the templates. You’ve launched the content calendar. That’s the 90% every marketing team does. But the brands people actually trust? They understand that the loudest voice in the room was never the company page. It’s their people.
In this Insider Session, Kait Ledonne, personal branding expert, keynote speaker, and CNBC Make It instructor, shares the framework behind what she calls employee-driven brand voice: the shift from broadcasting through a company account to activating the people already inside your organization, and why the companies doing this well are quietly outperforming everyone still pouring budget into their page.
From a university CISO whose ransomware survival story turned into a wave of institutional support, to a 14-person agency that generated 7 million LinkedIn impressions in 10 weeks with no ad spend, to a rollaway dumpster rental company fielding international acquisition interest, this session is packed with practical inspiration for brand and marketing leaders who assume their industry, or their team, isn’t built for this.
What you’ll learn
- The three types of employees on every team, and why treating them all the same is the fastest way to kill an advocacy program
- Why “what if they get good and leave” is the wrong fear, and what the data actually shows about retention
- Real examples of companies with no natural social media advantage building outsized reach and revenue through employee voice
- How to build guardrails and legal guidelines that protect the brand without silencing the people representing it
- Why storytelling, not follower count, is what actually makes employee content spread
- How everyday touchpoints like email signatures can extend the same brand voice past the feed
Who this is for
This session is designed for CMOs, brand managers, marketing directors, marketing operations, field marketing, IT directors, and enterprise decision makers responsible for how their company is perceived and discussed publicly. It’s especially relevant for internal communications, RevOps, HR, and customer success teams who sit closest to the employees any advocacy program depends on.
About the guest
Kait LeDonne, Personal Branding Expert
Kait helps professionals become the obvious choice in their industry, teaching over 55,000 people her frameworks for LinkedIn positioning, messaging, and content. As a keynote speaker and CNBC Make It instructor, she works with organizations to translate personal branding principles into scalable employee advocacy programs, without losing the authenticity that makes them work in the first place.
About the host
Natalie Stenge, Content Manager, WiseStamp
Natalie leads content and webinar programming at WiseStamp, the leading email signature management platform trusted by over 1.5 million customers worldwide.