Turning Webinars Into a Repeatable Lead Generation Engine | Insider Sessions
Learn the four-week promotion timeline, a registration form trick that lifts open rates 25%, and what to track before, during, after.
Most companies treat a webinar like a one-time event: promote it, run it, send the recording, move on. The companies that actually generate pipeline from webinars treat it like a campaign with its own funnel, its own metrics, and its own repeatable playbook.
In this WiseTalk session, Anna Levitan, CRM and Lifecycle Marketing Lead at DoorLoop, walks through the full lifecycle of a high-performing webinar, from the first invite email to the sales follow-up, and the exact metrics that tell you whether it worked.
From a registration form tweak that lifted open rates by more than 25%, to an email signature banner that increased webinar registrants by over 40%, to a real breakdown of what good attendance and engagement actually look like, this session is built for marketers who want their next webinar to do more than just fill a calendar slot.
What you’ll learn
- The metrics that actually indicate whether a webinar is working, beyond just registration numbers
- How to build a four-week promotional timeline, from first invite to post-webinar follow-up
- A simple registration form trick that surfaces your audience’s real pain points before the event even starts
- The pros, cons, and best use cases for LinkedIn Live and co-hosted webinars
- Why webinar replay pages deserve as much strategic attention as the live event itself
- How to repurpose a single webinar into blog content, nurture sequences, and sales enablement material
Who this is for
This session is designed for demand generation marketers, lifecycle and CRM marketers, and marketing leaders responsible for planning, promoting, or proving ROI on webinars.
About the guest
Anna Levitan CRM and Lifecycle Marketing Lead, DoorLoop
Anna leads lifecycle marketing at DoorLoop, a B2B property management platform. With a background in cultural anthropology and seven years in email marketing, she specializes in A/B testing, segmentation strategy, and driving measurable ROI. She is an international speaker at email marketing conferences and a frequent podcast guest.
About the host
Natalie Stenge Content Manager, WiseStamp
Natalie leads content and webinar programming at WiseStamp, the leading email signature management platform trusted by over 1.5 million customers worldwide.