When a Rebrand Actually Works: Lessons From Walmart, Jaguar, and monday.com | Insider Sessions
A branding CCO breaks down real rebrand case studies and the methodology behind stories that actually stick.
A rebrand isn’t a new logo or a new website. It’s an admission that something about your story no longer matches who you actually are, and most companies get that distinction wrong before they ever open a design file.
In this webinar, Elad Mishan, Chief Creative Officer at Firma Brands, breaks down when a rebrand is actually warranted, why so many expensive rebrands fail anyway, and the methodology his agency uses to make sure a new brand story survives contact with the real world.
From Walmart’s quietly massive internal rollout behind what looked like a minor logo tweak, to why Jaguar’s headline-grabbing rebrand split opinion overnight, to a real case where simplifying an over-technical message reversed a company’s declining market share, this session is a grounded look at what separates a rebrand that sticks from one that becomes a cautionary tale.
What you’ll learn
- The clear signals that indicate it’s actually time for a rebrand, versus a simple refresh
- Why most failed rebrands fail for the same two reasons, regardless of budget
- The three things every rebrand strategy has to be built around: your company, your audience, and your market
- How to decide what brand equity to preserve and what to let go of
- Why the most overlooked rebrand touchpoints are the mundane ones, like email signatures and proposal templates
- How to measure whether a rebrand is actually working, across business performance, brand perception, and internal adoption
Who this is for
This session is designed for CMOs, brand managers, and marketing leaders at any organization currently planning, mid-way through, or considering a rebrand.
About the guest
Elad Mishan Chief Creative Officer, Firma Brands
Elad brings over 20 years of experience in brand development, mentorship, and creative leadership to his role as Chief Creative Officer at Firma Brands. He lectures on branding at the Holon Institute of Technology and hosts the Change Matters podcast, exploring transformation in business, design, and beyond.
About the host
Natalie Stenge Content Manager, WiseStamp
Natalie leads content and webinar programming at WiseStamp, the leading email signature management platform trusted by over 1.5 million customers worldwide.