Why Web Accessibility Is a Brand Decision, Not Just a Legal One | Insider Sessions
Learn what digital accessibility really covers, the legal risks of ignoring it, and how it impacts SEO and conversions. Watch free.
You’ve optimized the funnel. You’ve tested the checkout flow. You’ve obsessed over page speed. But if a meaningful share of your visitors can’t actually use your website, none of that matters, because they never got past the front door.
In this WiseTalk session, Gil Magen, Head of Product Marketing at accessiBe, breaks down what digital accessibility actually means in practice, why it’s one of the most overlooked brand and revenue decisions a company can make, and how to start an accessibility journey without the overwhelm most teams expect.
From the screen-reader experience of a shopper who can’t tell what’s in an untagged product image, to a 75% rise in accessibility litigation since 2018, to real data showing traffic jumps of over 50% after companies fix their accessibility gaps, this session reframes accessibility as a business fundamental hiding in plain sight.
What you’ll learn
- What digital accessibility actually covers, and why it goes far beyond color contrast
- The real spending power and legal exposure tied to ignoring accessibility, and why most businesses can’t assume it doesn’t apply to them
- The most common accessibility mistakes brands make, and why most of them cost nothing to fix
- Why Gen Z and Millennial buyers factor accessibility into their perception of a brand before they ever become customers
- How accessibility improvements directly impact SEO, organic traffic, and conversion rates
- Practical first steps for improving accessibility across your website, documents, and email, without a major development budget
Who this is for
This session is designed for marketing leaders, product managers, and anyone responsible for digital experience, brand reputation, or legal risk at their organization, particularly teams who assume accessibility is someone else’s department.
About the guest
Gil Magen, Head of Product Marketing, accessiBe
Gil has over a decade of experience across product marketing, communications, and client-facing roles spanning SaaS, digital media, and agency leadership. As Head of Product Marketing at accessiBe, he focuses on connecting product, market, and customer to help brands become more inclusive by making their digital assets accessible to everyone.
About the host
Natalie Stenge Content Manager, WiseStamp
Natalie leads content and webinar programming at WiseStamp, the leading email signature management platform trusted by over 1.5 million customers worldwide.