Email Signature Marketing is a must for businesses looking to unlock the branding potential of everyday employee emails. Download our ebook now to discover the foundations to ESM and how to make every interaction count.
Your email signature space has the potential to be a billboard, display window, and a mini landing page, rolled into one – if you use it wisely.
Email Signature Marketing, or ESM, is a digital marketing strategy that leverages company-wide email signatures to promote a company’s brand, products, or services. It is a relatively new way to maximize on important email real estate for any brand that wishes to stand out.
An unprofessional email signature, alternatively, has been shown to harm recipients’ impressions of brands they’re receiving emails from. Thus, the branded email signature has become a vital part of email strategy for marketers, establishing consistency, professionalism, and reliability in every email sent by employees.
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This simple and straightforward e-book opened a fascinating new world of marketing to me. I learned so much about this niche and can now appreciate its usefulness and the advantage of applying it for my business – or any business.
The three essential pillars to ESM for business growth
Which email signature elements and features convert
How to make every interaction count through your emails
Find out how WiseStamp seamlessly integrates with Google Workspace, Office365, or Microsoft Exchange to unify your company’s email communications. Turn every email into a powerful marketing tool
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