Recipients can provide feedback with a single tap inside the email – no redirects, forms, and no extra effort. Once responses build up, AI Insights allows you to interrogate your data using plain language rather than digging through spreadsheets. Simply ask, any question and receive meaningful answers grounded in your actual response data. This “always-on” feedback channel works passively as your team communicates, turning everyday signatures into a powerful research tool that can even import external data for a holistic view.