Firma Brands scales client signatures with WiseStamp

Platform
Google Workspace
Industry
Business design
Company Size
Medium

The challenge

As a premium branding agency, Firma partners with forward-thinking enterprises and companies to align brand strategy with business growth. While they’ve led countless successful branding and rebranding projects, they noticed a recurring blind spot: email signatures. Clients often defaulted to outdated, manual signature processes that diluted their meticulously crafted brand and created inconsistency across teams. What should have reinforced the brand ended up undermining it. Firma needed a scalable, user-friendly solution to help their clients bring their new brand to one of the most crucial audience touchpoints.

The outcome

Firma partnered with WiseStamp, integrating it directly into their client offering. With WiseStamp, they now deliver branded, centrally managed email signatures as part of their design system rollouts. Firma uses the WiseStamp platform’s customizable templates, directory sync, and campaign-ready banners so that every client’s employee can feel part of the new brand experience, and celebrate the benefits. Today, email signatures are no longer a one-off design for Firma clients. It’s a dynamic branding and marketing tool that’s firmly aligned with their overall brand and latest communication strategy.

“WiseStamp is a complete paradigm shift in everything related to email signatures and the possibilities they open.”

Elad Mishan
Firma Brands Chief Creative Officer

Enterprise branding + email signature consistency

For over two decades, Firma Brands has worked with exciting enterprises and companies of all stages to define their brand strategy, build their identity, and implement it across all physical and digital touchpoints. But even as organizations invested in keeping up with the latest technology for websites, online products, and CRMs have evolved, they didn’t always prioritize investing into a unified email signature platform.

Clients struggled to create and manage email signatures across their teams. Most created them manually, resulting in branding inconsistencies and logistical headaches every time an employee joined, left, or changed roles or departments. Despite being one of the most frequently viewed brand assets, email signatures were still treated like an afterthought.

WiseStamp changed that. With centralized control, as well as enhanced design and marketing capabilities, Firma can now help their clients manage email signatures at scale, with the same care and precision they apply to every other branded channel. And it’s all done from a single, user-friendly dashboard.

”You can control everything easily with WiseStamp.”

Stav Lavy

Stav Lavy
Firma Brands Project Manager

Scalable branding, centrally managed

Firma’s clients used to resort to Word docs, PowerPoint templates, or worse, copying and pasting from old emails to create employee email signatures. This made it nearly impossible to maintain consistent branding across departments, offices, or regions. Every employee’s signature looked slightly different. Even small brand updates became a time-consuming project for internal teams. And hyperlinks? Who knew where they led to, or if they even worked.

When Firma started working with WiseStamp, those challenges disappeared. Firma now utilizes signature templates that are professionally designed, centrally managed, and responsive. Brands can show off their new logos, their employee headshots, or both in an engaging gif. Social icons can be temporarily updated to align with holidays, legal disclaimers and language variations are built in…the opportunities are endless. Every email now reinforces branding, without adding any extra work for the client.

“With WiseStamp, email signatures are no longer just a static element. They are an active part of our marketing strategy.”

Stav Lavy

Stav Lavy
Firma Brands Project Manager

A new channel for engagement

For many clients, email signatures were low on their IT priorities. And it showed. Email signatures that were static, untracked, and disconnected from the company’s marketing strategy. That meant thousands of emails going out every week with no CTA, no campaign alignment, and no visibility into performance. 

With WiseStamp, Firma’s clients can now align their employees’ signatures with their latest campaigns. They use it to promote events, schedule demos, drive webinar registrations, or highlight awards and certifications. Updates are made once and applied across the company. Banners can even be scheduled to run during a particular campaign, then revert back to a default design when the campaign is over, while monitoring the results directly in Google Analytics. For the first time, this high-frequency touchpoint is working just as hard as the rest of their marketing stack. Firma, themselves, use their email signatures to promote their podcast: Change Matters.

Agency-ready and user-friendly

Many email signature solutions are clunky to manage, or are built only with IT in mind. Firma needed something simple enough to roll out across multiple clients, flexible enough to support custom branding, and powerful enough to scale without friction.

WiseStamp checks every box. 

Getting new clients on board is easy. WiseStamp handles all of the initial setup directly with their clients’ IT departments – a straightforward directory syncing process. It’s compatible with all commonly used email platforms out there, from Google to Microsoft, to CRMs.  

This leaves Firma to stay focused on their clients’ brand strategy instead of troubleshooting formatting issues. The interface is intuitive, the WiseStamp support is direct and swift, and the end result is something both branding and marketing teams are proud to own. It’s a tool Firma trusts enough to recommend to clients of every industry and size.