The ROI calculator https://www.wisestamp.com/roi-calculator/ has received a significant update, allowing you to control the values of various variables in the formula.

To access the settings, click on the (i) icon in the “How do we calculate” box.

The Formulas (Don’t share in writing with clients as this is internal information):

Saving = Studio_cost+IT_cost+GenEmp_cost

Studio cost = ((Emp*changes_year*marketing_h)+(studio_h*changes_year)+(newhire*marketing_h))*Marketing_hourly

IT_cost = (Emp*0.35*IT_h*changes_year+IT_H*NewHire)*IT_hourly

Gen_emp_cost = Emp*General_h*Changes_year*Gen_hourly

Marketing Value = IMP_value + clicks_value

IMP_value=Emp*daily_emails*working_days_a_year(220days)

Clicks_value=Impressions*CTR*click_value($2)

 

The Calculator is also available on the Email-signature-management page middle section.

Adjustable Values – 

SAVING TAB:
New Hires per Year Percentage: Out of the total number of employees, this percentage represents how many employees join the company each year. (Default: 5%)

Signature Updates per Year: The number of times the company updates employee signatures (e.g., banner, CTA, logo) annually.

Relevant Employees’ Hourly Salary: This considers the hourly salary of all relevant team members involved in updating or creating new signatures.

The time assumed in the formula is:
IT/time: 8 minutes per signature
Marketing/time: 3 minutes
General Employee/time: 0.17 – 10 minutes

MARKETING VALUE TAB:

Avg. Daily Emails by Employee: The number of emails sent by an average employee daily. (Industry standard: 35; Default: 25)
Signature Click Rate: The click rate on different signature elements (e.g., logo, social icons, banners, CTA) out of the total impressions.

Avg. General CPM Cost: The average cost per 1,000 views for an ad impression across various marketing channels (e.g., Google, Facebook, LinkedIn).