Email signatures fonts can have a big impact on how you are perceived as a personality and as a professional. But when you create your email signature, there are many design elements to think about, such as color, image, and template, so it’s no surprise that choosing an effective signature font is many times overlooked. This may be hurting your public perception without you even knowing it.
This article will give you a list of surefire signature fonts you can use for all major email providers, like Outlook, Gmail, Apple Mail, Yahoo, and even Thunderbird.
Best fonts for email signatures 2021
- Work Sans
- Trebuchet MS
- Open Sans
- Playfair Display
- Times New Roman
- PT Serif
Risks of choosing the wrong email signature font
It may not seem that way, but getting your signature font wrong can run a big risk. A failed choice of email signature font can cause some all too often problems:
- If your font is not web-safe it may not be available in all email platforms or browsers. If so, the browsers will fall back to a default font that may break your signature design.
- If your font is too stylish it may create an unprofessional impression or cause people to assume you are disorderly or unreliable.
- If your font is not legible and hard to read most people may opt not to read your signature info.
Remember, fonts communicate a lot about you, and by association also your business and personal brand, so it’s important to pick a safe font and invest some thought before choosing the right font look. let’s see what goes into this consideration.
How to choose the best email signature font
To figure out which font is the best for your signature, you need to consider 2 factors: practicality and the psychology. Let’s take a closer look at both.
How to choose a practical signature font?
1) Choose a legible font
I.e. a font that’s easy to read. This means you should avoid cursive, or heavily styled fonts with lots of decorations. When it comes to clear, legible fonts, you want to stick to 2 font families, serif or sans-serif.
Serif fonts are more often used for print while sans serif is more common for digital, although both of them are favorites for print and digital media alike.
It’s extremely important to choose a web safe font so that your email signature displays exactly as you intend it to. On the flip side, if the font isn’t “web safe” and the recipient’s device does not recognize the font, it could display in a completely different font that you have no control over.
2) Choose a web-safe font
I.e. fonts that are pre-installed on most computers, operating systems, mobile devices, and browsers.
A web-safe font will be available for display on most commonly used browsers, such as Chrome, Safari, and Firefox, and common operating systems, such as Microsoft Windows, Apple iOS, Apple macOS, Google Android OS, and Linux Operating System.
All the signature fonts we included in this list are web-safe, so you can count on them to work 99% of the time.
Leverage psychological effects to create a positive impression using fonts
Now it’s time to look at the psychology behind the styling and appearance of fonts, which is also known as typography. Various studies have shown that certain fonts can affect the reader’s emotions and perception of the material they are reading.
According to a study by Wichita State University, Serif fonts are perceived as being “stable,” “practical,” and “mature.” Meanwhile, sans-serif fonts were perceived as neutral; they didn’t evoke any positive or negative emotions and are, therefore, considered a safe, all-purpose type of font to use.
Once again, serif and sans-serif fonts are the winners. Not only are they practical for digital communication, but they also convey an image of stability and do not evoke strong emotions from the reader.
Top email signature fonts (updated to 2021)
All the fonts on our list are Serif and Sans Serif fonts since they are easy to read and have a positive psychological effect on readers.
Also, the signature fonts on this list are all either used by Microsoft or by Google. By limiting ourselves only to fonts from their respective libraries we ensure that all the fonts on the list are web-safe. That’s because most people use either Outlook (by Microsoft) or Gmail (by Google) and Apple covers these fonts as well. This ensures a very high certainty that your font will work for 99% of people.
But, even with these limitations you still have quite a bit of fonts to choose from. So we let our designers pick the font we they think are most appealing and appropriate for a professional email signature.
2) Work Sans
8) Trebuchet MS
9) Open Sans
15) Playfair Display
17) Times New Roman
19) PT Serif
And if you found your font and you’re ready to make a professional email signature – see the next section.
Email signature font generator
Within the WiseStamp email signature generator, click on the fonts selector. A drop-down menu will then allow you to select the right signature font, as seen below. It really couldn’t get any easier.
Our design team recommends using Tahoma, Verdana if you prefer Sans Serif fonts, and Georgia or Time New Roman if you prefer Serif fonts. Or just try them all out to see in action which you prefer.