We believe in the power of details. The kind of details that go unnoticed when they’re working, but cause friction when they’re off. Like email signatures. That moment at the end of every message that can either elevate your brand or dilute it.

Our new brand carries the same promise as our product. Give our customers control, consistency, and impact. So they can make it count with every email they send.

Why the triangles?

Our new logo is the WiseStamp “W” built from two interlocking triangles that create a third triangle in the center: clean, geometric, and deeply symbolic. Triangles are the strongest shapes in design and architecture. They’re used to build bridges and buildings because they represent structure, support, and strength. That’s exactly what WiseStamp stands for: providing our customers with a strong, adaptable foundation for how they show up in every message.

But that’s just the beginning.

Each triangle also represents a core stakeholder in the WiseStamp ecosystem:

  • The marketer or IT director, who gains control and consistency.
  • The employee, who is empowered to represent the brand.
  • And in the center, where they all meet? The brand. That’s where the magic happens.

What do our new brand colors mean?

WiseStamp rebrand new colors

The familiar pink and blue that WiseStamp has been so known for are still here, but different.

  • Signature Pink: This color connects us to our roots, and expresses our creative spark. It reflects emotion, boldness, and the human side of the WiseStamp brand.
  • Marine Blue: Our anchor. This shade of blue expresses technical and business acumen, trustworthiness, and calm, speaking directly to the corporate world.
  • Fusion Purple: The magic that happens when emotion meets logic. This distinct blend symbolizes the intersection of people and brand.

Together, these elements express who we are: an organization that provides solutions for marketing and IT professionals to control, measure, and elevate every company touchpoint. Or, in other words, to make it count.

Redefining the category

Email signatures aren’t a nice-to-have anymore. We’ve changed that notion with a clear promise – not of louder messaging, but, rather, smarter marketing. Because at scale, the email signature becomes your most dependable brand touchpoint.

We empower marketing leaders, IT directors, and brand managers to turn everyday messages into moments that build trust. Our platform gives centralized control, analytics, flexibility, and, most importantly, a way to show up like the brand you want to be.

It’s the rational value: automation, compliance, engagement.
But it’s also the emotional payoff: confidence, credibility, cohesion.
That’s where “Make it count” comes in.

Why we say “Make it count”

Every CMO wants their brand to count.
Every employee wants their work to count.
Every IT leader wants security and performance to count.
Every customer wants the tools they can count on.

This is our call to action. Not only for ourselves, but for everyone we work with. Whether you’re launching a new product, scaling your team, or replying to an email, if it’s worth doing, make it count.

Brand, built for the future

Our rebrand took much deliberation and soul searching. And, if we may say so ourselves, the results show it. What we’ve built isn’t just a new identity, it’s a strategy that creates opportunity. It opens up a future where WiseStamp is the standard for how modern enterprises express themselves.

Email signatures are just the beginning.

Our job isn’t volume, it’s value.
When every send is consistent, trust follows.
And with trust comes growth.
Make your brand count. With WiseStamp.