Kornit Digital: Unifying 700+ email signatures at scale

The challenge

Kornit Digital is a global leader in sustainable, on-demand printing, with a workforce of over 700 employees across regions, languages, and time zones. It sets itself apart in the industry partly with its vibrant company culture. 

Without a centralized system or a clear signature branding guideline, employees created and managed their own email signatures. This meant that branding took on a slightly different twist for each one. The vast array of visuals, outdated contact details, and a fragmented brand experience. 

Marketing had no visibility or control. IT was stuck managing manual updates and one-off requests. Kornit needed a scalable solution that supported multilingual, multi-regional teams while staying fully on brand.

The outcome

With WiseStamp, Kornit finally gained control over a chaotic and fragmented part of its brand experience. Where aligning all of the organization’s email signatures was once an impossible task, it is now perfectly seamless. 

For the first time, marketing owns the process without needing IT. Brand consistency is restored, campaign execution is instant, and the inbox is a space Marketing could be proud of. 

Every signature now tells the same story: sharp, professional, and creatively aligned. Just like their print work, it’s brand precision by design.

From creative chaos to print-perfect

Kornit has made strategic efforts to stand out in a traditionally utilitarian industry by putting bold, expressive design at the heart of its brand. Visual creativity is more than just a fun aspect of their company. It’s a core differentiator, setting them apart in a space better known for specs than style.

But without standardization, that creativity wasn’t successfully translating into their communications. Employees designed their own email signatures, using different fonts, colors, layouts, and banners. Some neglected to add crucial disclaimers, others used outdated branding. The result was inconsistency, confusion, and missed opportunities to reinforce the Kornit identity. IT fielded constant signature requests. Marketing had no way to enforce global brand standards across a team of 700+ employees.

Global consistency, zero manual work

Before WiseStamp, managing signatures was a reactive, manual process. IT had to prioritize one-off requests for employee email signatures, which meant that a limited amount of changes could be made. That and the independent design choices, as well as the wide range communication goals of employees from each region,led to a fragmented brand experience. There was no reliable way to enforce consistency across regions, roles, or languages.

With WiseStamp, Kornit gained a centralized system to control all of the organization’s signatures through one intuitive platform. Directory sync ensures that employee details stay current without manual input. Regional rules and role-based templates account for legal disclaimers, department needs, and design variations. Without compromising visual standards.

Now, every employee signature is aligned with Kornit’s global brand, automatically. No micromanagement of workers, or opening IT tickets required.

Email signatures: A new marketing superpower

With WiseStamp, Kornit’s email signatures are no longer just a brand asset. They’re a key communication channel. The marketing team uses clickable banners to book demos, invite customers to events, and to drive engagement with potential clients. 

In fact, since implementing WiseStamp, the global marketing team has utilized WiseStamp’s platform in tandem with its greater marketing efforts, tailoring banners for different audiences and campaigns, whether promoting sustainability efforts, highlighting new product innovations, or reinforcing key partnerships. The ability to design signatures to match Kornit’s brand and business needs has made email a seamless extension of their marketing strategy while maintaining a consistent global identity. 

WiseStamp’s user-friendly platform puts branding back in the hands of marketing

Managing the email signatures across a global organization could have been a tremendous logistical feat, but WiseStamp’s intuitive and user-friendly platform makes it effortless.

Kornit’s brand manager now owns the entire process independently. No coding required, no IT tickets needed. With help from WiseStamp’s support team, Kornit built custom templates, launched globally, and continues to update assets with ease.

What used to be a manual, error-prone process is now a smooth, scalable part of Kornit’s branding infrastructure.