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EBOOK
Learn how to make every interaction count
Email Signature Marketing is a must for businesses looking to unlock the branding potential of everyday employee emails. Download our ebook now to discover the foundations to ESM and how to make every interaction count.
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What is Email Signature Marketing?
Your email signature space has the potential to be a billboard, display window, and a mini landing page, rolled into one – if you use it wisely.
Email Signature Marketing, or ESM, is a digital marketing strategy that leverages company-wide email signatures to promote a company’s brand, products, or services. It is a relatively new way to maximize on important email real estate for any brand that wishes to stand out.
An unprofessional email signature, alternatively, has been shown to harm recipients’ impressions of brands they’re receiving emails from. Thus, the branded email signature has become a vital part of email strategy for marketers, establishing consistency, professionalism, and reliability in every email sent by employees.
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This ebook covers
- What is Email Signature Marketing, and why should you care?
- The three pillars of Email Signature Marketing
- Branding: Make a lasting impression with your signature .
- Engagement: Let your signatures work for you
- Sales: Your signatures close the deal
- ESM: So, how can you make every interaction count?
- About WiseStamp
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There is no need to go further than this user-friendly guide to email signatures.
This simple and straightforward e-book opened a fascinating new world of marketing to me. I learned so much about this niche and can now appreciate its usefulness and the advantage of applying it for my business – or any business.
Hila Bar, Hila Bar Translations
What you’ll learn
The three essential pillars to ESM for business growth
Which email signature elements and features convert
How to make every interaction count through your emails
Learn about WiseStamp’s solution for managing company signatures and branding
Find out how WiseStamp seamlessly integrates with Google Workspace, Office365, or Microsoft Exchange to unify your company’s email communications. Turn every email into a powerful marketing tool
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