Managing a Six-Figure LinkedIn Following: What Actually Works at Enterprise Scale | Insider Sessions
Learn how to prioritize content from a dozen internal teams, handle PR risk in real time, and measure social ROI that isn't traffic.
Anyone can post on LinkedIn. Managing a page with over 100,000 followers, dozens of internal stakeholders, and a brand reputation on the line, largely alone, is a different job entirely.
In this WiseTalk session, Dani Peterman, Senior Social Brand Manager at AppsFlyer, shares how he runs enterprise social media as a one-person function, why the real business outcome for social isn’t what most executives assume, and how he decides what earns a spot in an increasingly crowded feed.
From a 15-second G2 badge video that hit 100,000 impressions and got competing companies publicly conceding defeat in the comments, to a summer out-of-office email campaign built in under an hour, to a candid take on why saying nothing is sometimes the smartest crisis response, this session is full of real examples of what actually drives results at enterprise scale.
What you’ll learn
- Why social media has its own business outcome, separate from lead generation or traffic
- How to prioritize and package content from a dozen internal teams without becoming a passive bulletin board
- Why humor and personality work for some brands and completely backfire for others, and how to tell which one you are
- A practical framework for triaging PR and reputation risks on social media in real time
- How to use AI as a force multiplier for a lean or single-person social team, without losing your brand voice
- Tips for measuring social media ROI beyond just clicks and traffic
Who this is for
This session is built for social media managers, brand marketers, and marketing leaders at growth-stage and enterprise companies managing social at scale, especially those doing it with a small team.
About the guest
Dani Peterman, Senior Creative Manager, monday.com
Danny is a B2B social media specialist with 10 years of experience in the tech industry, most recently as Senior Social Brand Manager at Monday.com. He has managed social media channels for companies ranging from small startups to enterprises with over 1,500 employees, and consults for startups on the side.
About the host
Natalie Stenge Content Manager, WiseStamp
Natalie leads content and webinar programming at WiseStamp, the leading email signature management platform trusted by over 1.5 million customers worldwide.