As a photographer, you absolutely need to build an online portfolio that showcases all your work in one, organized online destination. We often talk to photographers – after all, more than 20K of them use our signature generator to brand and promote themselves – and we keep hearing just how hard it is for people to try and find examples of their work scattered across the Internet. Instead, they should be able to access all of your photography in one destination that promotes your brand, your expertise, and who you are as a professional. This will make you more visible in search results and generate more business opportunities. Here are the portfolio platforms–specifically for photographers–that will create the centralized web presence you need.
- 500px 500px is a customizable portfolio-building tool that lets you showcase your work at the click of a mouse. Tip: 500px also is a community and marketplace for you to sell your work.
- Behance Behance empowers you to showcase your work amongst a community of creative professionals across industries.
- Folio Websites Folio Websites helps you create mobile and professional photography websites with a clean, clutter-free design. Tip: Powered by WordPress, Folio Websites offers SEO benefits for better search ranking and mobile compatibility.
- Photoshelter Photoshelter is a very popular platform for building online portfolios. You control the layouts, fonts and images of your portfolio with ease. Tip: The site also draws customers to buy your photos.
- Foliolink Foliolink is specifically for photographers and artists who want to seamlessly build professional portfolios and sell their work online. Tip: Foliolink features iPad and iPhone shadow sites, e-commerce tools, and SEO.
- SmugMug SmugMug is a digital photo sharing platform where you can showcase your work to a community of thousands of members. Tip: For wider exposure, share your SmugMug account on Facebook, Twitter and other social media channels.
- Pixpa Pixpa is a portfolio-building site with hundreds of pre-designed templates to choose with a single click. Tip: Pixpa also allows you to use your own domain name.
- Orosso Orosso is a portfolio-building tool that allows you to build professional portfolios and maintain them easily. Tip: It’s also popular among artists, designers, and architects.
- Squarespace Squarespace is an easy-to-use option for creating a more robust website. Tip: You can blog with it as well.
- About.me About.me – While not designed just for photographers, About.me makes it easy for people to learn about you and see your all of your content in one centralized web page. Tip: It offers detailed stats on who visited your page, what they clicked on, and where they came from.
- Wix Wix Wix can help web designers acquire new business and satisfy their clients in a speedy and professional manner.
- Tumblr Tumblr A great service to build your portfolio, It is also a great place to find great design ideas and inspiration for new creative ones. Tip: Find some inspiration on the following top Tumblrs for Photographers
Be Where Your Audience and Prospective Clients Are In addition to building your own unified portfolio, it is equally important to be active on social media channels. Why?
- These platforms have millions upon millions of users combined. You cannot miss out on reaching them.
- The more present you are on social media, the more of a digital footprint you make, and the more discoverable you’ll be in search engine results.
- Pinterest– A hugely popular visual discovery tool you can use to reach new audiences. Create Pinterest boards of your work.
- Youtube– Create a photo reel and upload it to Youtube.
- Instagram– The fastest growing social media site globally; don’t miss out. Upload your photos on a regular basis.
- Flickr– People use Flickr to share and search for images. Share your photos under different licenses.
Remember, the more content you share across social media, the more you will surface in different types of search queries. Over to you, where do you like showcasing your photos? Liked this post? Get your free copy of the Ultimate Marketing Guide for photographers!