GetWiser polls & insights by WiseStamp

GetWiser January 2024 Edition

In this month’s edition of our poll insights, our main focus was the significant impact of software review websites on consumer purchasing behavior. Our aim was to uncover how these platforms influence the decision-making process and the level of trust consumers place in them.

Poll Question Overview

We posed the question to our readers: “Do you use review websites before making a purchase?”

This question aimed to gauge the reliance on review websites as a critical step in the consumer’s purchasing journey. Review websites have become ubiquitous, offering insights into products and services through the lens of fellow consumers. They serve as a bridge between the uncertainty of a purchase and the confidence to proceed, based on shared experiences and evaluations.

GetWiser: January 2024 poll results

The response was overwhelming and insightful. An astonishing 87% of participants affirmed that they are browsing through review websites before making a purchase. This significant majority underscores the integral role these platforms play in the modern consumer’s shopping habits. Review sites have evidently transcended being mere sources of information, evolving into essential tools that shape purchasing decisions.

The poll results highlight a critical aspect of digital consumer behavior. With the vast majority relying on review websites, it’s clear these platforms hold considerable sway over purchasing decisions. This trend reflects a broader shift towards informed consumerism, where decisions are increasingly based on comprehensive research and peer opinions.

For businesses, the implications are clear. Engaging positively with review websites, addressing customer feedback, and maintaining a strong online reputation are no longer optional but essential. Companies must recognize the power of consumer reviews and their potential to influence brand perception and purchasing decisions.

GetWiser February 2024 Edition

In our February 2024 edition of poll insights, we examined the impact of social media on consumer discovery of new products and services. This investigation was crucial for understanding the frequency with which consumers came across new offerings through these digital platforms, reflecting their growing influence on consumer behavior.

Poll Question Overview

We asked our audience a critical question: “How often do you discover new products or services through social media platforms?” This query was designed to evaluate the extent to which social media serves as a channel for discovery in the consumer journey. Given its vast reach and sophisticated targeting capabilities, social media has become a key conduit through which consumers encounter and engage with new products and services.

GetWiser: February 2024 Poll Results

The responses from our audience offered enlightening insights. A significant 21% of respondents revealed they “Always” discovered new products or services through social media, highlighting the substantial role these platforms played in continually introducing consumers to new options.

The majority, 62%, stated they “Sometimes” encountered new products or services on social media. This indicated that while social media was a significant source of discovery, it was part of a diverse array of channels used by consumers.

Interestingly, 17% of the participants reported they “Never” discovered new products or services through social media. This segment, either not using social media for this purpose or relying on alternative discovery methods, illustrated the diversity in consumer habits and preferences.

These results underscored an important facet of digital consumer behavior at that time. For a vast number of users, social media platforms were influential in creating awareness and interest in new products and services. This trend mirrored a wider shift towards digital-centric consumer engagement, where online platforms were increasingly central to the discovery process.

For businesses, the findings underscored the importance of a robust, engaging presence on social media. Companies were compelled to use these platforms not merely for advertising but also to create meaningful interactions and enhance brand visibility. Understanding and capitalizing on social media’s role in consumer discovery was essential for businesses aiming to attract and retain customers in an evolving digital marketplace.