Marketing fundamentals
High-ROI customer acquisition strategies (2024)
Every business that’s investing in customer acquisition is doing it to get more customers – that’s obvious. But most businesses doing user acquisition marketing...
What is the buyer pyramid & how to use it to your advantage?
Finding new customers is imperative regardless of your business’s size. Analyzing the buyer’s pyramid with an eye towards your field can help you tap...
How to use Fogg’s behavior model to increase conversion
We recently had a look at Fogg’s seven persuasive technology tools and how they can be used to increase sales using advertising. Now, we’re...
What’s the difference between SEO, SEM, SMM, and SMO?
You created a website, and now you’re looking for ways to generate more traffic. Whether you want to monetize your blog via ad placements,...
How to do market research & build a product strategy
What’s on this page Intro to Research Where to focuse your research effort Define Your Audience Identify your Unique Selling Proposition (USP) Business Plan...
What is customer-based marketing & how to get started?
Fact: Today’s consumers are faced with more buying options than ever before. For a buyer, this highly competitive environment is often a winning scenario....
Engaging business storytelling: 5 uncompromizing essentials
Business storytelling has been a buzzword in the advertisement and marketing fields for a long time. After all, since the dawn of time, people...
11 marketing acronyms essential to growing your business
As you grow your business, you’ll find you’ll need to learn all sorts of strange business language, which more often than naught comes in...
Irresistible infographics that go viral: 9 fundamental tips
The question of how to do infographics has a combined solution that addresses both the informational and the visual aspects of this media type....