View Alessandro's articles
Why You Need Multiple Email Signatures
When everyone uses the same generic sign-off, things get messy fast. Sales teams can’t personalize their outreach. Support teams miss the chance to build...
Outlook 365: The Complete User Guide
Outlook 365, also known as Microsoft 365 Outlook or simply Outlook, is an email application and personal information manager developed by Microsoft. It is...
5 steps to complete email branding
Creating coherent branding for your company is a crucial component of any successful digital marketing strategy. Establishing a consistent and authentic voice for your...
Email security requirements for running secure company emails
In 2024, cybercrime losses in the United States reached a record $16.6 billion. That’s a 33% increase from the previous year. Among leading causes,...
Difference between Gmail and Google Workspace (snapshot)
Gmail vs Google Workspace The difference between Gmail and Google Workspace (G Suite) is that Gmail is free and Workspace is not. Gmail is...
Email opt-in: win loyal customers with permission email marketing
Let’s take a deep dive into permission based email marketing, also known as opt-in email marketing. We’ll cover what permission email marketing is, it’s...
Customer Retention Rate: calculate measure & optimize
Get to know the formula for customer retention rate, and other customer retention metrics that go into client retention rate calculation and measurement
5 easy ways to find anyone’s email address
It’s no secret that email is one of the best ways to generate new business leads, relationships, and conversions. Let’s say you want to...
10 best Project Management tools for running a more productive business
Business rookies or accomplished entrepreneurs, those bold enough to launch a company of their own usually face the same troubles. However knowledgeable and vigilant...
Mastering Follow-Up Emails: Strategies and Tips for Success
The ability to communicate effectively is essential, and follow-up emails are a critical component of establishing and maintaining those connections. Why Should I Follow...
