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Market Surveys: Everything You Need to Know in 2025
70% of the businesses that conduct proper market research surveys report better product alignment with consumer needs. It makes sense: when they understand customer...
Mail funnels optimization: create near-perfect email customer journey
59% of B2B marketers say that their email list is the most effective funnel for generating revenue. But for most businesses, more often than...
What is the buyer pyramid & how to use it to your advantage?
Finding new customers is imperative regardless of your business’s size. Analyzing the buyer’s pyramid with an eye towards your field can help you tap...