All B2B marketing articles
Market Surveys: Everything You Need to Know in 2025
70% of the businesses that conduct proper market research surveys report better product alignment with consumer needs. It makes sense: when they understand customer...
Personalized marketing: Enhancing customer experience
Effective implementation of personalized marketing To implement personalized marketing successfully, businesses must follow some essential steps. These steps are: Watch Google Analytics 4 Video...
What is a B2B sales funnel? How is it different from B2C?
What is a B2B sales funnel? See examples of B2B funnel stages for marketing products and SaaS, and learn the difference between B2B and B2C lead funnels.
Boost Sales With a Smart and Effective Email Marketing Strategy
An effective email marketing strategy can be a complete game-changer for your business. It can drive more traffic to your website, increase sales, and...
Mail funnels optimization: create near-perfect email customer journey
59% of B2B marketers say that their email list is the most effective funnel for generating revenue. But for most businesses, more often than...