All Marketing articles
Creative Christmas email strategies with examples
It’s no secret that Christmas is a huge marketing opportunity for retailers across the globe. With Christmas, Hanukkah, and Kwanza all falling around the...
How to avoid Gmail Promotions tab (is it worth it?)
Any marketer will consider it a win when their emails land in the subscriber’s Primary tab and avoid the Promotions tab. That’s because the...
Women’s Day promotion and marketing ideas (2022)
What is International Women’s Day (really)? International Women’s Day is a day of celebration and awareness for women’s issues and achievements everywhere. It’s observed...
What is a B2B sales funnel? How is it different from B2C?
What is a B2B sales funnel? See examples of B2B funnel stages for marketing products and SaaS, and learn the difference between B2B and B2C lead funnels.
Email marketing partnerships: how to help others help you
Did you know that partnering with non-competitive brands can improve your email marketing efforts, increase exposure, and help grow your email address database faster?...